Marketing Strategy

“A solid marketing strategy lives at the core of business growth.” - Nicole Valentin

Why do so many marketing tactics fail? They fail because they are not tied to a marketing strategy. What is a marketing strategy? A marketing strategy is a strategic marketing plan that takes a high-level view of your goals, your position in the market, your target audience and competitive landscape, and ultimately informs the creation and execution of all the elements needed to reach your goals.


Remarkable marketing strategies guide every aspect of effective marketing actions. From message development to tactical execution, a sound marketing strategy plan is the foundation of successful marketing.


Building a smart marketing strategy begins with listening. We listen to understand your vision, your goals and what you are trying to accomplish. We then take a deep dive into your environment to understand your business in relation to your market, your customers, and your competitors to find your opportunities and the solutions to your challenges.


From that research, we create a customized marketing strategy that brings every aspect of your marketing activities into sharp, consistent focus. We discover opportunities you may have overlooked and find ways to consistently and repeatedly deliver the right message to the right person at the right time.


Effective marketing strategies are the foundation of Brand NV culture. Our outside perspective and collective experience across a variety of industries delivers a crucial, unbiased strategy focused on delivering results and maximizing resources.


View Our Marketing Strategy Case Studies Below

Marketing for Irish Pub

O'Toole's Irish Pub and Restaurant has been a staple in the Brandon, FL community for more than seven years. But after seven years, why...
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Corporate Brand Manual

Charles E. Singleton Company has been a leader in the C & D battery industry in Tampa, Florida for over 60...
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Irish Pub Promotion

Our goal is to ensure that each of our clients maintain a solid unified brand experience. O'Toole's Irish Pub and Restaurant...
Read More

Influencer Strategy to Drive Event Attendance

Music, passion and Tango – sounds like a great night, right? The STRAZ Center for the Performing Arts in Tampa, FL hired...
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Employer Health Benefits Marketing Strategy

When this client approached us, like most client without a strong marketing background, they wanted to start straight away with the...
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New Corporate Branding (Office Furniture Dealership)

Collaborative Office Interiors (COI) is a Houston based commercial office furniture dealer that is opening it’s doors for the first time...
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Generating Leads for Realtors

In the world of real estate, quality listings are gold. Coming up with cost-effective lead generating ideas that will put you...
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Community Outreach Strategy for a Non-Profit

The Florida C.A.N.! mission is to create and strengthen a statewide network that catalyzes and supports communities to improve college and...
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Words And Graphics

“The collaboration between designer and copywriter produces messages that sell.” Nicole Valentin

Every view of your business logo or other graphic element communicates something about the quality of your products or services and what it might be like to do business with you.


Graphic designers use the principles of design, the psychology of color, the standards set in your brand guidelines and other graphic elements to direct viewers in a controlled journey through your marketing materials. Brand NV designers are masters of website, brochure, postcard, magazine and newsletter design.


The elements of design also serve the important purpose of getting your message read. Brand NV copywriters are expert at crafting your message in such a way as to present your business case with clarity, connect with your prospect on an emotional level and create a desire for your product or service.


Our copywriters excel in website copy and content writing and professional proofreading and employ SEO strategies to help your communications rank high in search engine results.


Brand NV uses our deep research to create brand standards that ensure every interaction with your business is consistent. Your customers come to know the voice and look of your brand, which helps build trust.


We understand the importance of the repeated presentation of targeted messages supported by quality graphics in attracting leads and converting them into customers.


  View Some of Our Best Words and Graphics Marriages Below

Office Furniture Dealership Marketing Materials

ROF, formerly known as Refurbished Office Furniture, has been counting on us to produce marketing materials that will set them apart...
Read More

Marketing for Irish Pub

O'Toole's Irish Pub and Restaurant has been a staple in the Brandon, FL community for more than seven years. But after seven years, why...
Read More

Restaurant Marketing Materials

We've had the privilege to work with some great restaurant clients. El Puerto Restaurant and Grill in Ybor City is no exception. As...
Read More

Corporate Brand Manual

Charles E. Singleton Company has been a leader in the C & D battery industry in Tampa, Florida for over 60...
Read More

Irish Pub Promotion

Our goal is to ensure that each of our clients maintain a solid unified brand experience. O'Toole's Irish Pub and Restaurant...
Read More

Restaurant Menu and Supporting Materials

Designing a restaurant menu is one of the most involved graphic and copy projects any design agency can undertake, right there...
Read More

Printed Collateral and Brochure for School

LIFT Academy in Seminole, FL is a Christian-centered school for children with neurodiversities. Their goal is to provide challenging academics in a...
Read More

National Hispanic Heritage Multicultural Ads

Bright House Networks was looking for fresh and original multi-cultural print creative for its various markets nationwide. Brand NV was able...
Read More

Event Invitations and Booklets

The Hispanic Professional Women’s Association’s mission is to enhance the image of professional Hispanic women by creating opportunities to share knowledge...
Read More

New Branding for a Restaurant

Seabreeze Island Grill & Raw Bar serves up the freshest seafood in Redington Shores. Owner Matt Loder and General Manager Louis...
Read More

Office Furniture Dealership Brochure

Our client in Sterling, VA, owns and operates an office furniture dealership that sells new and used office furniture in the...
Read More

Restaurant Social Reviews Management

Since 2005, Brand NV has been managing El Puerto Restaurant & Grill's online and social media presence, including responding to restaurant...
Read More

Media Buying

“Today’s available options for media buying and advertising media placement can seem overwhelming, but they're not - they're better actually. It's an exciting time to be in advertising.” -Nicole Valentin


The disruption of traditional media by the internet and other new technologies has made it easier to repeatedly deliver your messaging to a sharply defined audience, no matter where they are or what devices they're using.


Brand NV is a full service media buying agency with a deep understanding of your prospects and customers. This enables us to select and execute the perfect media mix needed to reach your audiences while maximizing resources across all channels.


Brand NV will identify, find and follow your ideal customers and deliver targeted advertising based on their online activities, geographical location and other strategic considerations.


While anyone can buy advertising, it takes experienced professionals to do it correctly. Brand NV has more than 20 years of media buying experience and tremendous purchasing power, coupled with informative relationships with top-performing media sales professionals and organizations.


Brand NV delivers a high level of transparency during and after campaigns. Using standard and customized reports, our reporting system keeps all your campaign data in a single location for easy access and analysis.


We make every dollar count by monitoring and analyzing campaign performance. At the end of each campaign, we audit your campaign to make sure you got what you paid for. We also issue credits for campaign assets that did not meet the performance criteria specified in the buying contract returning money to your pocket that would have otherwise been misappropriated.


For more details on our traditional and digital media buying capabilities, contact us to schedule a consultation.

Media Plan to Drive Event Attendance (Non-Profit)

The Housing and Education Alliance in Tampa is a 501 (c) 3 HUD Certified Housing Counseling Agency that was founded in...
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Media Planning and Buying for Law School

Stetson University College of Law has been hiring Brand NV for their media planning and buying needs since 2011 and over the...
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Digital Display Advertising for a University

Stetson University College of Law approached us for help building awareness online of their Advocacy Online (LL.M) Masters of Law program...
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Press Releases

“Planning for and strategically executing on press releases and other public relations tactics are a crucial component of every business’ media plan.” Nicole Valentin


Writing a press release is a time-tested means of disseminating news about your business. Journalists, bloggers, news outlets and other media influencers rely on press releases to get the facts about your business, and often use those facts when writing about related topics.


A well-crafted press release provides all they need to know about your company in one place, making it easy for them to write about you. In addition to the story in the release itself, you can include factual and contact information, as well.


With the uncontrolled exposure the Internet has brought to businesses, it is difficult to monitor what is being said about your business. This can lead to incorrect information, untruthful statements and misrepresentation of your brand.


Press releases allow you a measure of control of what is being written about your business. By including factual and contact information, press releases offer the opportunity for thought leaders and other key influencers to check facts and contact you if they need clarification. They have the added feature of ensuring people outside your brand speak with the unified message that you have defined.


Brand NV team members are highly skilled in press release writing that utilizes press release best practices to present information about your business grounded in facts. We dig deep to find the angle that will connect with your target audiences’ needs and give them information they can use in buying decisions. We understand the media landscape and have the deep relationships with prominent local and national media outlets as well as online influencers that get your targeted information published.

Press Release for Whiskey Festival Event in Houston, TX

FOR IMMEDIATE RELEASE July 27, 2017 WHISKIES OF THE WORLD WHISKEY AND FOOD PAIRING TASTING EVENT RETURNS TO HOUSTON, TEXAS Featuring...
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Press Release: Affordable Housing in Tampa, FL

The Graham: Lovely, NEW, Affordable housing  Now Accepting Applications for Residency   TAMPA, FL, July 28, 2017–?Construction of The Graham, an impressive,...
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Press Release for Local Irish Pub: New Ownership

O’Toole’s new owner brings international flavor to pub Brandon, FL | September 8, 2014 - O’Toole’s Irish Pub and Restaurant, 1215...
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Press Release for Suncoast RV Rental 10 Year Anniversary 

FOR IMMEDIATE RELEASE  August 24, 2015    Family Owned Suncoast RV Rental Celebrates 10 Years    At an age when most people stop working,...
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Social Media Managed

“Having your social media managed by Brand NV frees you to focus on growing and running your business.” Nicole Valentin


Today’s consumers, even B2B, rely on social media for researching businesses and solutions to their problems, making it the most heavily consumed media around. Taking advantage of that appetite is a critical element in connecting prospects and customers with your business.


Brand NV uses our research into your customers to accurately determine which social media platforms they visit and what types of content they prefer. We combine those insights with your brand guidelines to construct social media marketing strategies that effectively support your strategic marketing plan and social media objectives.


Brand NV’s social media gurus stay at the forefront of emerging technology, social media trends and opportunities. They collaborate with the director of marketing strategy on your account to ensure we take full advantage of all of the channels in your media mix and effectively engage the online community you’ve built.


As a full service social media marketing company, we make sure every aspect of your social media strategy, including social media posts, content, location listings, online reviews and others, is perfectly connected with your marketing strategy to deliver consistency and maximized social media ROI.


We employ social media research and social media monitoring to continuously refine your social media presence, social media outreach and tactics. Our proprietary technologies help target and re-target messaging and advertising to deliver high performance results.

Restaurant Social Reviews Management

Since 2005, Brand NV has been managing El Puerto Restaurant & Grill's online and social media presence, including responding to restaurant...
Read More

Social Media for an Irish Pub

Social media is the fastest growing form of communication. Liking, tweeting, following, and sharing are now ingrained in our vocabulary through...
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Website Developed

“A data driven, professionally designed and written website is the foundation of today’s successful marketing.” -Nicole Valentin
 

In the digital age, your website is the hub of your marketing communications activities. It’s one of the first contact points for persons looking for solutions to their problems. Your website is where you define your brand and where prospects learn about your products and services and how they relate to solving their problem.


Consumers today use a variety of devices to access websites and expect a rich experience regardless of the device. We use innovative website development tools that ensure your website is easy to navigate and able to seamlessly function across multiple devices.


Websites from Brand NV are engineered to provide an optimized user experience and functionality. We design uncluttered, easy to navigate websites that feature crisp graphics and visuals, load quickly and deliver the right message for every visitor every time.


Your website development team uses proven SEO techniques to help your website rank high in online searches. Our dedicated team of strategists, designers, copywriters and coders bring the data from our exhaustive research into your business to each step of website development to accurately reflect your brand and deliver on-target messages. Because your website is developed by a team of specialists, you can depend on websites that support your marketing objectives, function flawlessly and take advantage of every opportunity.

New Ecommerce Website for Coaster Pedicab

Coaster Pedicab offers extensive customizations on all of their products and it's important to convey all possible variations to clients in...
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Website For Non-Profit, Special Needs School

Kesher’s three main objectives when building their new site were to highlight their program offerings, provide information about upcoming events and...
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Website for Office Furniture Dealership

When Carolina Office XChange approached us about redesigning their website, their biggest priority was having an easy and reliable way to...
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Branding and New Website for an HR Professional

Heart of HR Shared Services is an HR consulting firm in Tampa, FL that needed a new corporate identity. The team...
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Direct Mail

According to the U. S. Postal Service, more than 40 percent of direct mail recipients take at least a moment with direct mail pieces.


With a typical 4 percent direct mail response rate compared to less than 1 percent for email, direct mail should play a major role in your marketing strategy.


Plus, with our ability to secure virtually any mailing list you could ever dream of, reaching your intended audience with a physical printed collateral is a solid tactic to incorporate into your media plan regardless of what industry you are in, as long as your budget allows for this tactic.


In creating your marketing strategy, Brand NV evaluates the importance and potential effectiveness of direct mail considering your product/service offerings and your target audience. If there’s a fit (and most times there is), we’ll fully develop a direct mail campaign that will connect with your target audience and move them to action.


When you hire the Brand NV team to develop your direct mail campaign, you’ll work with your dedicated marketing strategist who will be collaborating internally our team of copywriters and graphic designers experienced at developing pieces intended for direct mail and have a proven history of direct mail work that gets results.


Our direct mail solutions begin with matching your direct mail strategy with your overall marketing strategy to ensure structure and consistency. We handle all aspects, from creative to fulfillment. Almost everything we do is full service by default.


If you are seeking results and want to get it done right the first time, trust the direct mail expert team at Brand NV to deliver an effective direct mail campaign perfectly aligned with your marketing strategy and focused on results.

Office Furniture Dealership Marketing Materials

ROF, formerly known as Refurbished Office Furniture, has been counting on us to produce marketing materials that will set them apart...
Read More

Realtor Direct Mail

Brand NV took REALTOR Ken Brownlee to the next level with a new logo, new business cards, new custom letterhead, envelopes,...
Read More

Marketing for Irish Pub

O'Toole's Irish Pub and Restaurant has been a staple in the Brandon, FL community for more than seven years. But after seven years, why...
Read More

Direct Mail for Restaurant

  We are very excited about this piece!  When the client contacted us expressing a desire to reach out to surrounding...
Read More

Direct Mail for Restaurant

El Puerto Restaurant & Grill is one of Ybor City's hidden gems in Tampa, FL. The restaurant prides itself in dishing...
Read More

Mailing Lists

“Qualified mailing lists can make or break a campaign. I've seen many clients express failure with past projects and when we investigate we end up learning that the list they had procured and used for their efforts was old and completely outdated. What a waste of time and money!” - Nicole Valentin

The selection of the right mailing list for your communications is an important part of your marketing strategy. You can have the best product or service ever, but if your offer goes to the wrong persons, you’ve wasted your time and money and that's what working with an experienced firm like us is all about: not wasting your time and money.


We use the data from our research into your customers and prospects to select mailing lists that most accurately fit those profiles. This ensures your targeted messaging reaches persons who have an interest in your services and the ability to act on your offer.


Our lists are segmented into businesses, consumers, occupants, real property, new homeowners and movers. Plus, with our access to thousands of compiled and response-based databases, we can tailor a customized mailing list to effectively reach your specialty audience:

  • Occupant Data
  • Enhanced Occupant Data
  • Apartments
  • Excelsior Consumer Data
  • Acxiom Consumer Data
  • Velocity Auto Data
  • D&B Business Data : Basic
  • InfoGroup Business Data : Gold
  • D&B Business Data : Platinum
  • InfoGroup Business Data : Platinum
  • Mortgage Data
  • New Borrowers
  • New Homeowners Monthly
  • New Homeowners Weekly
  • New Movers Monthly
  • New Movers Weekly
  • Pre-Movers
  • Business To Institution
  • School
  • School District
  • Government
  • Hospital Database
  • Medical Practice
  • Nursing and Retirments Homes
  • Churches

Get instant counts and cost estimates on using our mailing lists today by simply messaging us though our contact form or calling us. We will get back to you with several options to find and connect with your customers. We’ll also brainstorm follow up and lead nurturing tactics designed to help you generate the results you’re looking for.


Brand NV mailing lists can be used for Direct Mail, Telemarketing, Market Research, Competitive Research, Planning Marketing Strategies, and more! Imagine what you could do with the right set of data in your hands ...

Realtor Direct Mail

Brand NV took REALTOR Ken Brownlee to the next level with a new logo, new business cards, new custom letterhead, envelopes,...
Read More

Direct Mail for Restaurant

  We are very excited about this piece!  When the client contacted us expressing a desire to reach out to surrounding...
Read More

Irish Pub Promotion

Our goal is to ensure that each of our clients maintain a solid unified brand experience. O'Toole's Irish Pub and Restaurant...
Read More

Printing Services

“The quality of your paper and printing services speaks volumes of the care and concern you put into both your business and the clients you serve.” -Nicole Valentin


Effective printed marketing materials require professional execution. Today’s consumers have high expectations of quality, so it is important to make sure your printed materials and the printing services you use match the quality standards created for your business. We use the brand guidelines established in your marketing strategy to steer every aspect of the printing process, ensuring your printed materials support your marketing objectives while maintaining a unified look and feel.


Brand NV has tested and proven relationships with some of the best printing service companies around. Because of those strong bonds, your printed marketing materials will present a professional, polished image perfectly aligned with your brand.


We deal with commercial printers that only sell to the advertising trade, and these exclusive printing services are only available to our clients. Plus, we leverage those relationships to provide cost-effective pricing so you can afford to make print an effective tactic for reaching your audiences.


Please contact us about your print project to schedule a free consultation.

Realtor Direct Mail

Brand NV took REALTOR Ken Brownlee to the next level with a new logo, new business cards, new custom letterhead, envelopes,...
Read More

Marketing for Irish Pub

O'Toole's Irish Pub and Restaurant has been a staple in the Brandon, FL community for more than seven years. But after seven years, why...
Read More

Restaurant Marketing Materials

We've had the privilege to work with some great restaurant clients. El Puerto Restaurant and Grill in Ybor City is no exception. As...
Read More

Direct Mail for Restaurant

  We are very excited about this piece!  When the client contacted us expressing a desire to reach out to surrounding...
Read More

Direct Mail for Restaurant

El Puerto Restaurant & Grill is one of Ybor City's hidden gems in Tampa, FL. The restaurant prides itself in dishing...
Read More

Irish Pub Promotion

Our goal is to ensure that each of our clients maintain a solid unified brand experience. O'Toole's Irish Pub and Restaurant...
Read More

Restaurant Menu and Supporting Materials

Designing a restaurant menu is one of the most involved graphic and copy projects any design agency can undertake, right there...
Read More

Printed Collateral and Brochure for School

LIFT Academy in Seminole, FL is a Christian-centered school for children with neurodiversities. Their goal is to provide challenging academics in a...
Read More

Event Invitations and Booklets

The Hispanic Professional Women’s Association’s mission is to enhance the image of professional Hispanic women by creating opportunities to share knowledge...
Read More

New Branding for a Restaurant

Seabreeze Island Grill & Raw Bar serves up the freshest seafood in Redington Shores. Owner Matt Loder and General Manager Louis...
Read More

Office Furniture Dealership Brochure

Our client in Sterling, VA, owns and operates an office furniture dealership that sells new and used office furniture in the...
Read More

Business Cards for a Salon

Brittany Cooper wanted a logo that would reflect her unique and edgy style. She knew exactly what she wanted and even...
Read More