“Planning for and strategically executing on press releases and other public relations tactics are a crucial component of every business’ media plan.” Nicole Valentin
Writing a press release is a time-tested means of disseminating news about your business. Journalists, bloggers, news outlets and other media influencers rely on press releases to get the facts about your business, and often use those facts when writing about related topics.
A well-crafted press release provides all they need to know about your company in one place, making it easy for them to write about you. In addition to the story in the release itself, you can include factual and contact information, as well.
With the uncontrolled exposure the Internet has brought to businesses, it is difficult to monitor what is being said about your business. This can lead to incorrect information, untruthful statements and misrepresentation of your brand.
Press releases allow you a measure of control of what is being written about your business. By including factual and contact information, press releases offer the opportunity for thought leaders and other key influencers to check facts and contact you if they need clarification. They have the added feature of ensuring people outside your brand speak with the unified message that you have defined.
Brand NV team members are highly skilled in press release writing that utilizes press release best practices to present information about your business grounded in facts. We dig deep to find the angle that will connect with your target audiences’ needs and give them information they can use in buying decisions. We understand the media landscape and have the deep relationships with prominent local and national media outlets as well as online influencers that get your targeted information published.
I am very pleased to recommend Brand NV as an outstanding agency for both the creation of marketing materials and media buying. They combine the current use of innovative technology, media buying experience, negotiation skills, and award-winning creativity to produce results. Since we began using Brand NV in this capacity three years ago participation levels at our information sessions continue to climb.
Being a part of this team is wonderful – my team mates were very responsive, open to ideas and suggestions, and easy to work with. I was able to work on two fun projects and I’m looking forward to further collaborations!
My team was fabulous to work with – gave excellent, detailed briefs that took out the guesswork and ensured all the necessary info was on the page. Would work with the Brand NV team again any time!
The Brand NV team is amazing. Extremely clear on deliverables, passionate about the work and has natural collaborative leadership.
I’ve worked as part of the Brand NV team many times before. Nicole runs a tight ship and expects great work. She’s a dedicated and talented professional, and is easy to work with. Two thumbs up!
The Brand NV team provided my company with a high energy, sophisticated approach to solving our needs in regards to upgrading our image and our branding. They took time to learn about the specifics and personality of my company in order to create the most effective end product. My experience with Brand NV was extremely positive & I would recommend them to other companies.
All of our national partners were very impressed with the media plan. They expressed that they had not seen anything like this produced for other cities throughout the country. The last similar event we had we tried to plan our own media and got lukewarm results at best. With your help and expertise we not only were able to stretch our marketing dollars but had the highest attended event in the country.
Had a great experience with Nicole and the Brand NV team. We are establishing a new brand and they did the dirty work while helping us create a compelling brand identity and tag line. Highly recommend this group.
I want to thank you and your team for all that you have helped us with. Thanks to the sponsorship packages you helped develop for us, we have been able to receive sponsorship commitments in excess of $215,000. I am extremely happy with your professional services and counsel and look forward to working with you again on more projects in the near future!
Brand NV provided me with everything I needed for an article I wrote for The Tampa Tribune, including beautiful, well-sized photos, names, signed press releases and interesting back story. Their attention to detail made it effortless to compose a piece about O’Toole’s Irish Pub and Restaurant’s fundraiser for pediatric cancer research.