Corporate Brand Manual

Charles E. Singleton Company has been a leader in the C & D battery industry in Tampa, Florida for over 60 years. The family-owned business was started in 1952 and is still going strong in Tampa and multiple locations across the Southeast. At the 60 year old mark, CES decided that it was time for a makeover.

We had the pleasure and the immense honor of redesigning the CES brand. We redesigned the logo, business cards, letterhead, and internal documents with a brand manual to boot!

As we executed the new logo, we wanted to pay homage to the old logo, giving it a fresh, modern face-lift to signify CES as a forward-thinking company in the electrical engineering field.


We also created a 60 year seal to tout the company’s commitment to excellence and leadership over the last six decades.


The letterhead and envelope complemented the logos with a clean, modern feel.



We created a brand manual that set the standard for us and anyone who comes into with the CES brand.  We wanted to make sure that everyone understood how to use the logo, colors and font to create a unified brand experience across the board.




Now Charles E. Singleton Company has a brand that matches its commitment to being a time-honored and forward-thinking leader in the electrical engineering industry.


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