Collaborative Office Interiors was looking for marketing ideas to help drive traffic to their showroom grand opening. One of the tactics we decided for this initiative was to develop invitations and envelopes that would help formalize the event and drive attendance.
Because their business relies heavily on business to business marketing to drive sales, during brainstorming sessions we decided on a marketing strategy plan that involved using direct mail as one of the media vehicles to deliver our message. We started with Collaborative’s current client list and blended it with a mailing list of businesses that matched COI’s client profile. Using mailing lists is an ideal way to find your next set of new customers.
Because COI had already invested in a comprehensive brand strategy with us, we had a clear understanding of the target audience, so it was easy to pull counts on the very specific mailing list needed to maximize efficiency and resources for this initiative!
The Brand NV team then merged and scrubbed the blended master database – using LinkedIn to verify job titles, and company names since people (and businesses) are always on the move! This extra step ensured an extremely high deliverability rate compared to traditional (unverified) B2B direct mail.
The Brand NV design and copywriting team then set out to create an invitation and matching envelopes that would appeal to COI’s target-audience and entice readers to RSVP as soon as possible.
In our marketing strategy sessions, we decided to purchase the URL CollaborativeOpens.com to redirect users to an Eventbrite landing page to help us capture and manage all event attendees seamlessly.
Our trade-only partner printers then custom printed our designs on a thick 16pt silky stock with a matte finish to present the polished professional look the client requires.
The Brand NV team also provided the client with direct mail fulfillment, allowing Collaborative to continue focusing on taking care of their clients and preparing for the party!
Below is an image of the finished invitation design.
If you need help developing a complete marketing strategy to drive attendance to an event or location, developing design and copy that will move people to action, or getting a direct mail project done, consider us your partner! Together, let’s CreateBrandNV.