The Housing and Education Alliance in Tampa is a 501 (c) 3 HUD Certified Housing Counseling Agency that was founded in 2002 to provide culturally sensitive bilingual housing counseling services to the community.
Founder Sylvia Alvarez was preparing to launch HEA’s annual Home Rescue Fair and knew she needed help with planning her advertising so she partnered with NV Advertising to develop a strategic media plan that would reach the largest percentage of her target audience. She also needed to reach both Tampa’s Spanish-speaking dominant Hispanics as well as English-speaking General Market homeowners.
NV Advertising sent out requests for proposals in the market, gathering and evaluating all information. Because NV Advertising is a bi-lingual advertising agency it was easy to plan both general market and Hispanic market efforts simultaneously, ensuring that the message delivery would be seamless across both languages and cultures. NV Advertising recommended a combination of online advertising (web banners), print, radio and billboards (outdoor) to help generate as much awareness as possible of this free Foreclosure Rescue Fair and all creative was executed in both English and Spanish languages with great success! Additionally, NV Advertising was able to recognize and leverage the non-profit nature of the initiative, ensuring the client received at least 2 free (bonus) commercial exposures for every single (1) paid spot.