Social media is the fastest growing form of communication. Liking, tweeting, following, and sharing are now ingrained in our vocabulary through the use of Facebook, Twitter and Instagram. Social media is a valuable tool for both your personal life and your business, allowing you to help your target audience get to know your business on a more personal level and it also serves as additional communication vehicles to help you meet your marketing and business objectives.
In the case of O’Toole’s Irish Pub and Restaurant in Brandon, FL, social media was an important part of their success. Under the leadership of Marcus Winters, O’Toole’s asked us to assist them in managing their social media sites and website. In response, we developed a solid social media strategy that aligned with their overall marketing strategy’s objectives and took charge of executing every detail necessary for success.
A key component of this client is how promotionally active the pub is – serving as a community gathering place to celebrate, treat yourself and connect with others. With an array of daily and weekly specials, ongoing special monthly events and special fundraisers, it was important for the content strategy for this Irish pub to have a streamlined plan in place to let both existing and potential new customers know about everything that’s going on to help drive foot traffic and keep the restaurant and pub busy.
With a massive collection of ongoing sporting events, specialty spirit dinners, featured craft beers on tap, Crawfish boils, and loads of restaurant reviews, it was a pleasure managing this pub’s online and social media presence for several years. At the conclusion of our engagement, the restaurant was sold to a proud new owner!