In anticipation of the upcoming enrollment period for 2018 – 2019 our client challenged us to develop a marketing strategy that would help him more easily secure face to face meetings with potential new clients.
After several discovery conversations and meetings, we honed in on their exact target audience and developed a campaign strategy that uses a combination of direct-mailed letters, direct-mailed postcards, and LinkedIn invitations to warm up the conversation when our client called to set up introductory meetings.
We calculated cost versus potential new sales and decided that the ROI on this initiative just made plain sense.
Below are samples of the client-branded letters and postcards we developed. The Brand NV team took charge of writing all copy, performing all graphic design, printing and direct mail services fulfillment. We also scrubbed the mailing list using LinkedIn and Google Search to make sure our data was as accurate as possible. In addition, we’re providing the client with weekly one-on-one accountability meetings to ensure we’re maximizing our opportunities to create meaningful connections with new prospects.
This 8-week campaign is still in progress, so be sure to subscribe to our newsletter (scroll all the way down to our website footer) to get the full post-campaign details!