Drive Traffic to Your Website
We are living in a globalized economy, there are 8 billion people in the world and we are all connected by the internet. After spending thousands of dollars building a professional website, it’s no wonder everyone is fighting to make their website rank at the top of search results. Your website clearly explains what you have to offer the world and now you need to drive traffic to it, otherwise, aside from hustling by cold-calling and networking in person, you’re not going to be making any sales. If you want to drive traffic to your website, there is a multiple prong approach you must implement to see this come to fruition. For the purposes of this article, I’m going to focus on three things that enhance your organic SEO performance.
Surely you’ve heard of SEO and SEM. Just to be clear, I want to reiterate the difference between the two.
SEO stands for Search Engine Optimization. It’s exactly what it sounds like: optimizing your website for search engines for the purpose of driving organic (non-paid) traffic to your website. The entire internet works off keywords. Anytime a search is made on any of the major search engines, a list of paid (Google AdWords / Bing Ads – SEM) and non-paid (organic/SEO driven) results are generated. A search engine’s job is to provide trustworthy and relevant content based on the keywords we ask it to find. With SEO, the idea is to speak the same language as the search engine’s crawlers in hopes of getting some FREE traffic from search engines. The thing is that SEO isn’t really free: it takes time and skills to do it correctly. If you don’t have the time and skills to do it yourself, then it will cost you money to pay a skilled person with time to help drive traffic to your website.
SEM is Search Engine Marketing. With SEM, you’re paying money directly to the search engine to show up in their search results for certain keywords. The problem is that you’re often competing for the same keywords as your direct competitors inside your region (depending on your marketing strategy). You can pay per impression (just to show up in the results) or per click (it only costs you money when someone clicks on your ad) to drive traffic to your website. SEM is essentially a bidding war for who’s willing to pay more to rank for certain keywords.
Optimizing your website for search engines (SEO) combines relevant content and targeted keywords to make your website easier to be organically found (non-paid) by those who are seeking for what you specifically have to offer. With that said, here are three tips to help you make sure you’re maximizing efforts to drive traffic to your website because your SEO is interlocking on all functional gears. Also, if you’re serious about SEO, consider subscribing to Pages, an SEO Magazine for digital marketers – because SEO never stops evolving.
Establish a Content Strategy
Your keywords should focus on your buyer’s persona. That is, their frustrations, needs, wants and the problems you solve for them. If you’re paying someone else to develop your content strategy, make sure they are coming from a strategic place and that they fully understand your brand and your competitive environment before coming up with the keywords you’re about to invest in.
Hopefully, you have a marketing strategy in place for the year. When you do, developing your content strategy and marketing keywords is a cinch because you’re feeding off of your target audience’s persona profiles and know what to focus on versus guessing by using an online tool like Google’s AdWord’s Keyword Research tools (a tool designed to help you pick more keywords, not help you make more sales by truly understanding where you stand in the market in relation to your competitors and the unique products and services you offer, and what your target audience is really concerned with solving when they hire you or seek you out).
Once you decide what your company’s keywords are, make sure they are being weaved strategically into the content of your website.
Create a Blog Attached to Your Domain
Having a dedicated blog page on your website is a great opportunity to create additional content aside from your website’s core content that is relevant to your target audience by featuring additional healthy servings of your marketing keywords. Plus, the increased traffic from your blog readers (and hopefully inbound links from other credible sites to your site) will further boost your website’s authority in search engine rankings. You can also share your blog posts on social media sites and in turn, attract even more visitors to your site.
Start Using Social Media
If you are not currently maximizing the incredible communication capabilities of social media on a daily basis, you are missing out big time. Maximizing the free global broadcasting capabilities that Facebook, YouTube, and Instagram (just to name a few) have to offer is a fantastic way to share information about yourself and your company to the 8 billion people that inhabit planet Earth. Although your website presents the polished, professional side of your business, social media allows you to create an even more personal and immediate story to aid in building relationships with current and potential clients. Using social media will help boost the authority of your website in search engine rankings. It’s all interconnected in the world wide WEB.
By implementing these important tips into your content strategy, you’re maximizing all the “free” (non-paid) things you can do to help you rank organically in search results for the problems you solve and the solutions you have to offer the world!
Additionally, here’s some more info, copied and pasted straight out of Google Webmaster Tools. Click here to view Google’s entire one-page resource guide.
How do I make my site appear first in Google Search results?
Everyone asks us this question. The answer is: there is no secret, there are only good practices. Here are the best practices for improving your ranking in Google search results:
Provide high quality content on your site. Google tries to find the best answer for our users’ requests; if you write the best material, you’re in the game. Use the Search Analytics report to see which queries lead to your pages, and what the click-through rate is for links to your site.
Make your site mobile friendly. Many users search on mobile devices; our search results favor pages that we think answer the user’s request best with the best possible user experience on their platform.
Use informative titles and snippets. Good, clear titles and accurate meta tag descriptions help us understand the purpose of a page and generate useful snippets in our search results. Learn more.
Add structured data to enable additional search result features such as stars, event information, or site search boxes, which add to the user experience, making your site more valuable to readers. Read more about structured data or use our tools.
Make sure that you follow our guidelines for good sites and avoid pitfalls that could affect your search ratings.
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