Seeing is Believing: YouTube for Small Business

Nicole Valentin July 21, 2014 0

YouTube for small businessImages have a bigger impact than plain text. With the rise of social media, video has become an increasingly important medium to help tell the story – YOUR story. YouTube hinges on storytelling through short, concise videos. If videos aren’t on your radar, it might be time to change your strategy. Here are 4 reasons YouTube is a great tool for your business.

  1. Video Content Is a Powerful Branding Tool
    Video can capture the emotion behind the speaker’s voice and give potential clients an inside view of your product or service can traditional print can’t. Create a brief 30 second intro video for your company. You can introduce your mission, vision and core services to potential clients.
  1. YouTube is SEO Friendly
    YouTube videos can help enhance your website’s SEO. Embedding YouTube videos that are directly related to your company can boost your company’s search engine ranking.
  1. Reach a Wider Audience
    Share, share and share again! YouTube is already THE video hub for millions. Reach an even wider audience by sharing your videos on Facebook, Twitter and Google plus.
  1. Strut Your Stuff
    YouTube videos are a great way to strut your stuff! Film client testimonials or offer a quick product tutorial – but be quick about it. Hook the viewer within the first 10 seconds and keep the length of video under 2 minutes to hold the viewer’s attention.

Seeing is believing. Creating short videos for your business can add a new dimension to the story of your company and help you reach a broader audience. It’s time to get the camera rolling. Action!