October 31, 2024

AI has revolutionized how we search, shop, and consume content, with an estimated 77% of devices integrating AI in some form, from voice assistants to smart features. The marketing industry has embraced this trend, with over 75% of professionals using AI tools for content creation, automation, and customer insights. But with such widespread adoption, the question becomes: how can your business stand out? In 2022, Google addressed this question by launching the Helpful Content Update, designed to prioritize user-centered content and discourage low-value SEO tactics. In 2024, this approach was built into Google’s core algorithm to continually rank high-quality, people-first content over superficial optimization. With Google’s Helpful Content Update and AI’s growing role in search engines, businesses must adapt to remain visible and competitive. Here’s how our team at Brand NV helps clients succeed with these key strategies every business leader and marketing director should know: 1. Create Content with the User in Mind—Not the Algorithm Why: Google’s Helpful Content Update targets content that serves user needs directly rather than content created solely to rank well. How To Do It:We begin by analyzing user intent for each topic, shaping our clients’ content to answer specific questions, provide actionable insights, and deliver unique perspectives. Keyword stuffing is a thing of the past—today’s content must be meaningful and relevant. But creating quality content isn’t a one-time task.