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If you're still on the fence about translating your marketing materials into Spanish, here's something to consider: the Hispanic population in the U.S. now tops 63 million, and their buying power has reached an incredible $3.4 trillion. That’s not a niche — it’s a powerhouse. Yes, many Hispanic consumers are bilingual, but that doesn’t mean English is always the best way to reach them. Spanish-language content isn’t just easier to understand — it creates a feeling of connection, trust, and belonging. It’s not just translation; it’s an invitation. The big question is: Do you want a piece of that business or not? If the answer is yes, then it's time to look at how your brand is showing up. From menus and brochures to digital ...

There are people who speak on stages, and then there are people who ignite them. Forbes Riley is the latter. When I first saw Forbes speak at the 10X Growth Conference in Las Vegas back in 2018, I was captivated. Amidst a sea of highly accomplished male entrepreneurs, she stood tall as one of the […]

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Once upon a time, when people wanted to find something—a service, a how-to, or a recommendation—they went straight to Google. But today? They go to Instagram. TikTok. YouTube Shorts. That’s right—social media isn’t just for scrolling anymore. It’s where people go to search, explore, and decide who they want to do business with—especially younger audiences. […]

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AI has revolutionized how we search, shop, and consume content, with an estimated 77% of devices integrating AI in some form, from voice assistants to smart features. The marketing industry has embraced this trend, with over 75% of professionals using AI tools for content creation, automation, and customer insights. But with such widespread adoption, the […]

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In one of our most listened-to episodes, I had the privilege of speaking with Sheldon Ramkisson, a visionary who achieved financial independence by 37. He didn’t just talk about success—he lives it, and his leadership insights are a game-changer for anyone looking to take their business to the next level. If you’re ready to lead […]

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Most people start their podcast on the right foot – with lots of excitement and research under their belt. They buy the right equipment, and they have a foundational grasp of what a good podcast looks like. But 1 or 2 years later that initial enthusiasm is stuck in quicksand. Can you relate? As of […]

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