Your Own Radio or Podcast Show

Hosting your own radio or podcast show is a wonderful endeavor that is exciting, fun and nerve-wracking.  There are many…

New Business Starter Checklist

Business Starter Checklist   If you're starting a business, here’s a checklist for establishing your business and your brand.  I’ve…

WRITING MARKETING STRATEGY AND TACTICS THAT WIN BUSINESS

Here are the parts to a marketing strategy you’ll need to get a grip on your position in the market. I’ve…

Drive Traffic to Your Website

We are living in a globalized economy, there are 8 billion people in the world and we are all connected…

Booking Holiday Parties for Your Restaurant

The holiday season is upon us and you know what that means: People will be out and about; family will…

Combating the Bad Review: Why a Bad Review is a Good Thing

Truth: Running a restaurant was easier before social media. And if you’re an established business that’s been around for over…

Seeing is Believing: YouTube for Small Business

Images have a bigger impact than plain text. With the rise of social media, video has become an increasingly important…

Millennials: More Influenced by Digital Ads or Traditional Ones?

When considering how to reach millennials, digital advertising pops to mind first. Naturally, it makes the most sense since millennials…

Keeping the Crap Out of the Craft: Investigating an Untapped Source of Revenue the Right Way

“We are our choices.” ?Jean-Paul Sartre The hospitality industry is about choices. Your choices for your business define who you…

10 Top Reasons Restaurants Fail

Continuously inviting new patrons in and making them fall in love with your restaurant and bar is the lifeblood of…

The Million Dollar Question: Which Advertising Medium Provides the Greatest ROI?

A recent study of over 4,500 advertising campaigns from the last 7 years has found that TV advertising remains the…

Creating the Ritual: A Restaurateur’s Guide to Providing the Warm Blanket of Service

I recently took a trip to Milan with the intention of dropping by one of my favorite liquor companies’ distilleries.…