Most people start their podcast on the right foot – with lots of excitement and research under their belt. They buy the right equipment, and they have a foundational grasp of what a good podcast looks like. But now that initial enthusiasm is stuck in quicksand. Can you relate? As of August 2024, there are over 4.3 million podcasts out …
Bad reviews are as inevitable as death and taxes, but the outcome doesn’t necessarily have to be negative. The numbers back this up: Effective review responses can increase engagement and even sales by up to 67%, according to findings from the Spiegel Research Center. Additionally, a well-handled negative review can boost customer trust, with 55% of consumers feeling more positive …
Marketing today is a paradox: It’s never been easier to get your message across to the masses, yet it’s harder than ever to break through all the noise. Can you relate? A stunning 73 percent of small business owners feel the pressure to justify their marketing strategy. Over half a trillion dollars is spent each year on marketing campaigns. And …
Whether you are a business owner or a marketer, understanding the key elements that drive growth and revenue is paramount. Among these elements, the 4P’s of marketing are a tried and true framework guiding businesses of all sizes in creating effective marketing strategies. In this post, we’ll refresh your memory on the 4P’s of Marketing and understand why they are …
Labor Day: a federal holiday that was born out of respect for the American labor movement. As years have passed, this holiday has come to symbolize much more than a day off work—it represents the end of summer, the beginning of the school year, and, for marketers, a major sales opportunity. The evolution of Labor Day marketing strategies provides a …
“We have been working with Nicole for about 10 months. What we appreciate is the comprehensive nature of her work. Taking a solutions approach, looking at the business through the entire customer experience, determining what solutions to apply in-store, and assisting in implementing those solutions. Thanks, Nicole.” – Walt Williams, President, Suncoast RV Rental & Management Introduction As Suncoast RV …
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