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Podcast

Create Brand NV is a podcast where we discuss business, marketing and peek under hood of successful companies to understand the leadership behind the organization and best practices for today’s challenges. 

If you own a business, listen up. Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Learn, engage and thrive!

You can listen in the embedded player below, or better yet, simply search for “Create Brand NV” in your favorite podcast player and tap “subscribe” to be notified of new episodes! 

Episodes

Lori Goldsmith is an experienced HR professional with a wealth of knowledge in global HR practices. We delve into the common mistakes business owners make when expanding their team, which can lead to high turnover rates and potentially jeopardize the business. Lori shares advice on creating and maintaining company culture and the difference between leadership…
Banks look at both personal and business finances when giving business loans. Cynthia Weiss, a retired banker, offers guidance on how business owners can clean up their personal credit to get themselves in the best position to be offered favorable lending terms and lower interest rates. This episode is also full of juicy money stories…
In this episode, I sit down with Jim Marshall of Sandler (Sales) Training of Tampa Bay. Join us to unpack the stigma of the sleazy salesperson and learn best practices for identifying the top 10% of professional salespeople.
In this episode, we sit down with the accomplished Sheldon Ramkisson—a self-made businessman with an uncanny knack for turning struggling businesses into prosperous ventures. With a consolidated operating revenue of $9 million across six businesses, Sheldon offers unparalleled insights into the science of business and its intricate dance between numbers, passion, and leadership. Delving deep…
Bring pen and paper to my conversation with Tony Miller, a seasoned entrepreneur from Tampa, Florida, where we discuss the importance of thorough due diligence in any business endeavor. With five diverse business ventures under his belt in just 17 years, Tony has a keen eye for business and a wealth of hard-knock wisdom. He…
Kevin Citarella, the owner and founder of Citarella Pest Control gives us a peek under the hood of his service-based business model. In this episode, Kevin breaks down what it takes to start a pest control business, including licenses, degrees, experience and certifications. We talk about how he trains his team, the logistics of covering…
Dive into the world of Jack Daniels with Brenda Terry, the brand’s one and only Brand Ambassador for the state of Florida, as she reveals the secrets behind the Master Distiller, Distributor, and Supplier side of the business. In this eye-opening episode, Brenda shares her unique role in educating and inspiring the bartending community to…
Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in…
In this episode of Create Brand NV, Nicole Alicea sits down with Dr. Jerry Copeland, a pediatric dentist based out of Tampa, FL, to discuss the essential elements of running a successful pediatric dentistry practice. Dr. Copeland shares his experience purchasing an existing practice and integrating into the existing team while creating a new culture….
Today’s guest is Isabel Norton. This episode will reveal the story behind the Robert Norton Foundation, a 501(c)(3) providing communication devices for families with non-verbal autistic children. You’ll hear how Robert Norton’s mom, Isabel Norton, came up with the idea and put a plan into action to help her son Robert and other families that…

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