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Have You Listened to Our Recent Podcast Episode

About Our Podcasts

Create Brand NV is a podcast where we discuss business, marketing and peek under hood of successful companies to understand the leadership behind the organization and best practices for today’s challenges. If you own a business, listen up. Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Learn, engage and thrive.

The Lebel Landscaping Journey with Founder JP Lebel

In this episode of the Create Brand NV Podcast, host Nicole Alicea sits down with JP Lebel, the driven and visionary founder of Lebel Landscaping. Starting from humble beginnings as a college student mowing residential lawns, JP has transformed his side gig into a flourishing landscaping empire. Discover how his natural business acumen, determination, and decisions propelled Lebel Landscaping to success, landing prestigious clients like Zoo Tampa, Busch Gardens, and the Florida Aquarium, just to name a few.

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Know Your Worth

Not everyone is qualified to make accurate valuations, so don’t let someone tell you you’re too expensive. Know your worth. Price yourself correctly. Effectively tell the story of the value you bring to the table. Join me as I share my thoughts on pricing, worth, and value.

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B2B and B2C Marketing and Advertising

After a brief hiatus, Nicole is back! Learn the difference between B2B and B2C marketing, marketing and advertising, and bias in marketing advice. If you have 20 minutes and love talking shop, join me!

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The 5 Major Psychological Shifts for Business Success

Licensed Psychologist Dr. Carlos Garcia, owner and founder of Tampa Counseling and Wellness, shares the 5 Major Psychological Shifts business owners need to make if they want to blossom into successful business leaders: Broadening your vision (i.e., how to go from working “in” your business to working “on” your business, seeing opportunity, how to stay thinking “big picture.”) Learning to lead (i.e., honing leadership skills, managing people, learning EI skills) Putting your ego aside (i.e., letting go of “control”; letting go of ego, learning to delegate, seeking support) Letting go of fear and limiting beliefs (i.e., dealing with fear of failure and fear of success) Imposter syndrome (i.e., what it is and why it happens) Dr. Carlos Garcia can be reached via phone at 954-830-6222 or online at

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1 Year Podcast Anniversary Celebration

Meet the team behind the Create Brand NV Podcast. Listen to Fingers and Nicole reminisce about their 20-year friendship, traffic reports done from airplanes back in the day, but most of all, celebrate the 1-year anniversary of the Create Brand NV podcast. Easy listening for a change with a few laughs in between!

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The People Factor: Human Resources with Lori Goldsmith

Lori Goldsmith is an experienced HR professional with a wealth of knowledge in global HR practices. We delve into the common mistakes business owners make when expanding their team, which can lead to high turnover rates and potentially jeopardize the business. Lori shares advice on creating and maintaining company culture and the difference between leadership and management, as well as best practices for clear communication in the workplace and proper employee coaching. This episode is a must-listen for small business owners and anyone interested in the pivotal role of HR in shaping a successful, ethical, and thriving business environment.

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Banker Insider: Improve Your Credit Score and Reduce Your Cost of Funding

Banks look at both personal and business finances when giving business loans. Cynthia Weiss, a retired banker, offers guidance on how business owners can clean up their personal credit to get themselves in the best position to be offered favorable lending terms and lower interest rates. This episode is also full of juicy money stories that’ll make you chuckle. If you love money talk, tap play!

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