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Have You Listened to Our Recent Podcast Episode

About Our Podcast

Create Brand NV is a podcast where we discuss business, marketing and peek under hood of successful companies to understand the leadership behind the organization and best practices for today’s challenges. If you own a business, listen up. Every week I’ll introduce you to a different business leader that has taken their company to new heights despite the odds. Learn, engage and thrive.

From Special Operations to Elite Security Training with Eric Parker

Sit down with Eric Parker, a Special Operations Combat Veteran with nearly 30 years of experience in the security industry. Eric’s impressive career includes military service, private security, high-threat contracting with Blackwater in Iraq and Afghanistan, and federal service with the Diplomatic Security Service as a Subject Matter Expert on High Threat Protection. Now the President of Vault Management Group, Eric oversees Red Variable Concepts, a security consulting and investigations firm, and founded the Select International Training Institute, where he trains elite executive protection specialists. In this episode, Eric shares exciting and sometimes frightening stories about his experiences overseas and how he transitioned to founding his own companies to fulfill his mission to train the next generation of security professionals. He also discusses the importance of mental health awareness and his dedication to supporting fellow veterans. Tune in for an inspiring and exciting conversation about courage, resilience, leadership, and the ever-evolving security industry.

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Clear-Armor Security Glass Laminate with Dave and Alex Trudeau

In this episode, Nicole interviews Dave and Alex Trudeau of Clear Armor. Dave, the founder and CEO, shares his journey of creating the strongest protective glass laminate after a personal break-in experience. Alex, the COO, discusses the operational side, detailing installations in schools, police departments, businesses, and homes. The Trudeaus explain Clear Armor’s innovative product, designed to withstand smash-and-grab attempts, riots, and bullets, emphasizing their patented technology and dedication to safety. Discover the inspiring story behind Clear Armor and their commitment to protecting lives. Whether you’re an entrepreneur or interested in security technology, this episode offers valuable insights and advice surrounding the challenges of launching an innovative new product.

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The Lebel Landscaping Journey with Founder JP Lebel

In this episode of the Create Brand NV Podcast, host Nicole Alicea sits down with JP Lebel, the driven and visionary founder of Lebel Landscaping. Starting from humble beginnings as a college student mowing residential lawns, JP has transformed his side gig into a flourishing landscaping empire. Discover how his natural business acumen, determination, and decisions propelled Lebel Landscaping to success, landing prestigious clients like Zoo Tampa, Busch Gardens, and the Florida Aquarium, just to name a few.

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Know Your Worth

Not everyone is qualified to make accurate valuations, so don’t let someone tell you you’re too expensive. Know your worth. Price yourself correctly. Effectively tell the story of the value you bring to the table. Join me as I share my thoughts on pricing, worth, and value.

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B2B and B2C Marketing and Advertising

After a brief hiatus, Nicole is back! Learn the difference between B2B and B2C marketing, marketing and advertising, and bias in marketing advice. If you have 20 minutes and love talking shop, join me!

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The 5 Major Psychological Shifts for Business Success

Licensed Psychologist Dr. Carlos Garcia, owner and founder of Tampa Counseling and Wellness, shares the 5 Major Psychological Shifts business owners need to make if they want to blossom into successful business leaders: Broadening your vision (i.e., how to go from working “in” your business to working “on” your business, seeing opportunity, how to stay thinking “big picture.”) Learning to lead (i.e., honing leadership skills, managing people, learning EI skills) Putting your ego aside (i.e., letting go of “control”; letting go of ego, learning to delegate, seeking support) Letting go of fear and limiting beliefs (i.e., dealing with fear of failure and fear of success) Imposter syndrome (i.e., what it is and why it happens) Dr. Carlos Garcia can be reached via phone at 954-830-6222 or online at

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1 Year Podcast Anniversary Celebration

Meet the team behind the Create Brand NV Podcast. Listen to Fingers and Nicole reminisce about their 20-year friendship, traffic reports done from airplanes back in the day, but most of all, celebrate the 1-year anniversary of the Create Brand NV podcast. Easy listening for a change with a few laughs in between!

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The People Factor: Human Resources with Lori Goldsmith

Lori Goldsmith is an experienced HR professional with a wealth of knowledge in global HR practices. We delve into the common mistakes business owners make when expanding their team, which can lead to high turnover rates and potentially jeopardize the business. Lori shares advice on creating and maintaining company culture and the difference between leadership and management, as well as best practices for clear communication in the workplace and proper employee coaching. This episode is a must-listen for small business owners and anyone interested in the pivotal role of HR in shaping a successful, ethical, and thriving business environment.

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