Podcast

Nicole Alicea interviews George Swetlitz, co-founder of Right Response AI, about leveraging AI for review responses and sentiment analysis. They discuss the challenges of scaling review management across multiple locations, the importance of helpful and personalized responses. Takeaways: – More people today read reviews than visit websites. – Responses to reviews are for prospective customers, not just the reviewer. – AI can enhance personalization in customer interactions. – The ideal review response should be helpful and informative. – Negative reviews can be addressed with empathy and solutions. – HIPAA compliance is crucial for healthcare review responses. – Establishing value in review management is essential for client buy-in. – AI can optimize review requests to increase customer engagement. – Data analysis is key to making informed business decisions. – Hiring the right team members is often a matter of luck and fit. Chapters: Introduction to RightResponse AI and George Swetlitz The Importance of Online

Nicole sits down with entrepreneur, speaker, and “Medicare Matchmaker” Rosie Paulsen to unpack a life powered by grit, faith, and focus. From selling her first agency to leading Simple & Reliable Insurance Services (SNR), Rosie shares how moving from tactics without strategy to a true North Star grew her business 600% and how small, daily improvements compound into big wins. They dig into personal branding (why you are your company’s biggest asset), the DISC assessment and smart delegation, resilience after setbacks, serving the community (Florida Commission on the Status of Women), and building multigenerational wealth. Rosie also debuts her mantra: “Choosing is an attitude of power.” You’ll learn: Strategy vs. tactics: how to stop drifting and grow with intention Why authenticity beats polish (and attracts the right clients) Leadership that drives 100% producer engagement How to diversify your services and think legacy, not just income Connect with Rosie: rosiepaulsen.com • @therealrosiepaulsen Book: Ñeque:

Host Nicole Alicea sits down with Nelcy Baltz, a community leader, entrepreneur, and breast cancer survivor turned nonprofit founder. Nelcy shares her powerful journey—from a shocking breast cancer diagnosis to founding Believe Cancer Foundation (believecf.org), a nonprofit that provides emotional and physical support to cancer patients and caregivers. What You’ll Hear in This Episode: Nelcy’s personal story of resilience, motherhood, and silent strength during treatment. How comfort items like mastectomy pillows, chemo gloves, seatbelt cushions, and lift chairs make a world of difference. The power of support groups, arts and crafts therapy, and clean-energy workshops in the healing process. Her vision to build a welcoming, cozy healing space—not a sterile clinic—for patients to feel loved and supported. How Nelcy mobilized her network, activated servant leadership, and brought her vision to life as a fully registered 501(c)(3). This episode is a must-listen for anyone affected by cancer, caregivers seeking resources, and those interested in

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand’s unique value proposition. Takeaways: AI has permeated every aspect of marketing. You can’t rely solely on AI without expertise. AI can hallucinate and produce inaccurate information. Human creativity is irreplaceable in marketing. Understanding customer experience is crucial for marketing success. Marketing promises must align with actual customer experiences. Regularly updating marketing strategies is essential. AI can assist in creating marketing content but needs guidance. A solid marketing strategy helps leverage AI

Dottie Groover-Skipper, founder of the Heart Dance Foundation and a relentless advocate against human trafficking, substance abuse, and exploitation, shares her journey from corporate wellness to building a mission-driven nonprofit that supports vulnerable individuals in the adult entertainment industry. She offers insights into the challenges, strategies, and careful approach required to tackle this critical work. Covering sensitive topics, including sex trafficking and child abuse, this episode highlights the reality of exploitation and the power of advocacy to bring light into the darkest corners of our communities. Listener discretion is advised. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.

We’re thrilled to welcome back retired commercial banker, Cynthia Weiss, for a candid and insightful discussion about protecting your business from fraud. Cynthia shares five key practices that every small business owner should implement to safeguard their company, including tips on handling vendors, monitoring cash flow, and establishing clear financial controls. We explore real-life examples of fraud, from fake vendors to internal embezzlement, and provide actionable advice on how to prevent these situations from happening to you.

Anthony Koffman, Mission and Ethics Director at BayCare Health System, discusses BayCare’s rich history and legacy, and how Mission and Values guide daily operations—from business decisions to community programs. We also discuss ethics in healthcare, sharing stories of tough decisions regarding patient care, such as organ donation and end-of-life matters. Anthony also introduces us to BayCare’s four-quadrant ethics matrix, used to make tough decisions when faced with ethical dilemmas. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.

We had the privilege of sitting down with the incredible Linda Hurtado-Bond—an Emmy Award-winning journalist, best-selling author, breast cancer survivor, and mother of five! Linda opened up about how she juggles her high-profile career at Fox 13, writing thrilling novels, and raising a family, all while staying true to her passions. In this episode, Linda breaks down the entire process of getting your book published—from finding critique groups to landing an agent—and shares best practices for balancing it all. You won’t want to miss this inspiring conversation about following your dreams, getting your book published, and maintaining balance in a busy life! Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.

In this captivating episode, Shane Combs, Ph.D., MBA, opens up about his transformation from running a million-dollar ad agency to guiding students at the University of South Florida. Host Nicole Valentin Alicea explores Shane’s journey of reinvention, leadership, and the new generation’s approach to values and work. Join us for an insightful conversation, produced by David “Fingers” Bell, that delves into entrepreneurship, purpose, and what it takes to thrive in an ever-changing world.

In this episode of Create Brand NV, host Nicole Alicea welcomes back employment law attorney Charlotte Fernee Kelly for an insightful discussion on women’s rights in the workplace, particularly surrounding pregnancy and lactation. Charlotte sheds light on critical laws like the Pregnancy Discrimination Act, Pregnant Workers’ Fairness Act (PWFA), and the Pump Act, offering guidance on how these laws overlap and the accommodations employers must provide. Learn how to navigate complex workplace scenarios, ensure compliance, and protect your rights as an employee or employer. This episode is a must-listen for those seeking to understand the legal landscape of pregnancy-related workplace issues and how to foster a supportive and compliant work environment. Keywords: Pregnancy Discrimination Act, Pregnant Workers’ Fairness Act, PWFA, Pump Act, workplace accommodations, employment law, women’s rights, lactation rights, employee rights, FMLA, ADA, employer compliance, pregnancy-related laws, workplace discrimination, Florida employment law.