Lori Goldsmith is an experienced HR professional with a wealth of knowledge in global HR practices. We delve into the common mistakes business owners make when expanding their team, which can lead to high turnover rates and potentially jeopardize the business. Lori shares advice on creating and maintaining company culture and the difference between leadership and management, as well as best practices for clear communication in the workplace and proper employee coaching. This episode is a must-listen for small business owners and anyone interested in the pivotal role of HR in shaping a successful, ethical, and thriving business environment.
Harnessing AI in Marketing: Insights and Strategies
Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand’s unique value proposition. Takeaways: AI has permeated every aspect of marketing. You can’t rely solely on AI without expertise. AI can hallucinate and produce inaccurate information. Human creativity is irreplaceable in marketing. Understanding customer experience is crucial for marketing success. Marketing promises must align with actual customer experiences. Regularly updating marketing strategies is essential. AI can assist in creating marketing content but needs guidance. A solid marketing strategy helps leverage AI
March 4, 2025
