#23 Know Your Worth

In this episode, Nicole Alicea sits down with Isabel Norton, founder of the Robert Norton Foundation, a nonprofit dedicated to helping non-verbal autistic children communicate. After her son Robert was diagnosed with autism, Isabel was told he needed an AAC communication device—costing between $4,000 and $7,000, with long waitlists and limited access. Instead of waiting, she took matters into her own hands. With the help of her partner, Isabel developed a simplified communication device. What started as a mission to help her own son quickly evolved into a 501(c)(3) nonprofit aimed at helping other families facing the same challenges. In this episode, you’ll learn: • The real challenges families face when raising non-verbal autistic children • Why existing communication tools often fail the children who need them most • How Isabel built a nonprofit from the ground up • The step-by-step reality of launching a 501(c)(3) • How purpose-driven ideas can evolve into

Artificial intelligence tools like ChatGPT and Google’s AI Overviews are changing how people find information online. Instead of clicking through multiple websites, users increasingly receive summarized answers instantly. This has led many business owners to ask an important question: Is SEO dead? But the real issue isn’t whether search engine optimization still works. The real question is: If AI summarizes your expertise without sending users to your website, how does your business still win? In this episode of the Create Brand NV Podcast, Nicole Alicea, founder of Brand NV, addresses the elephant in the room that many marketers are avoiding. She explains why the future of visibility online is about building recognized authority. Nicole breaks down how artificial intelligence systems evaluate sources, why generic content is becoming less valuable, and how businesses can ensure their expertise remains tied to their identity as a trusted authority. She also shares a real-world case study from