Know Your Worth

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand’s unique value proposition. Takeaways: AI has permeated every aspect of marketing. You can’t rely solely on AI without expertise. AI can hallucinate and produce inaccurate information. Human creativity is irreplaceable in marketing. Understanding customer experience is crucial for marketing success. Marketing promises must align with actual customer experiences. Regularly updating marketing strategies is essential. AI can assist in creating marketing content but needs guidance. A solid marketing strategy helps leverage AI

Today’s guest is Cynthia Weiss, a commercial banking and lending expert who evaluates businesses’ financials to determine whether that business can repay a loan, should one be granted. This interview features advice on handling your business financials correctly and discusses the Community Reinvestment Act (CRA) of 1977 and what that means for small business lending in underprivileged areas. If you are a business owner that has ever borrowed money or you think that at some point you’ll need someone else’s money to grow your organization, listen up; this is a juicy episode you won’t want to miss!