#22 B2B and B2C Marketing and Advertising

Learn the difference between B2B and B2C marketing, marketing and advertising, and bias in marketing advice. If you have 20 minutes and love talking shop, join me!

Here are some other episodes you might like

#46 What If AI Knew Your Business Better Than You Do? with Ravi Teja Bommireddipalli

At 55, Ravi Teja Bommireddipalli walked away from a 30-year career leading global tech companies — including Robosoft Technologies, which built platforms for Warner Bros., Disney, ESPN, and McDonald’s — to bootstrap his own AI startup from scratch.What he’s building might change how your entire company operates.Ayatt AI is an agentic AI platform that goes far beyond ChatGPT. It observes your business across every system, predicts what’s coming, recommends what to do — and with your permission, acts. Think of it as a digital chief of staff that never sleeps, never forgets, and knows your CRM, your finances, and your team performance in real time.In this episode we cover:— Why most businesses are only using 10% of what AI can actually do— What “agentic AI” means and how it’s different from chatbots— Ayatt’s 7-layer AI nervous system and its 5 levels of autonomy— How Ravi built his MVP with paying clients before raising

Read More »

#9 Giving Non-Verbal Kids a Voice | The Story Behind the Robert Norton Foundation

In this episode, Nicole Alicea sits down with Isabel Norton, founder of the Robert Norton Foundation, a nonprofit dedicated to helping non-verbal autistic children communicate. After her son Robert was diagnosed with autism, Isabel was told he needed an AAC communication device—costing between $4,000 and $7,000, with long waitlists and limited access. Instead of waiting, she took matters into her own hands. With the help of her partner, Isabel developed a simplified communication device. What started as a mission to help her own son quickly evolved into a 501(c)(3) nonprofit aimed at helping other families facing the same challenges. In this episode, you’ll learn: • The real challenges families face when raising non-verbal autistic children • Why existing communication tools often fail the children who need them most • How Isabel built a nonprofit from the ground up • The step-by-step reality of launching a 501(c)(3) • How purpose-driven ideas can evolve into

Read More »