create brand nv logo

B2B and B2C Marketing and Advertising

After a brief hiatus, Nicole is back! Learn the difference between B2B and B2C marketing, marketing and advertising, and bias in marketing advice. If you have 20 minutes and love talking shop, join me!

Here are some other episodes you might like

Branding the #1 News/Talk Radio Station: Lessons from Sue Trecasse and 970 WFLA

Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in the top 5 in the Tampa Metro area for the Key Demographic of 25 – 54, often reaching #1, and was also in the top 10 for the 18 – 34 demographic, a rare feat for an AM News/Talk station. Sue’s uncompromising stance on advertising and programming quality, prioritizing brand experience over profits, stirred up controversy, and she fiercely guarded the reputation of the 970 brand. In this episode, we dive into Sue’s tenure at the station, get to know the woman behind the mammoth operation, and reflect on best practices for protecting a major brand like 970

Read More »

The Lebel Landscaping Journey with Founder JP Lebel

In this episode of the Create Brand NV Podcast, host Nicole Alicea sits down with JP Lebel, the driven and visionary founder of Lebel Landscaping. Starting from humble beginnings as a college student mowing residential lawns, JP has transformed his side gig into a flourishing landscaping empire. Discover how his natural business acumen, determination, and decisions propelled Lebel Landscaping to success, landing prestigious clients like Zoo Tampa, Busch Gardens, and the Florida Aquarium, just to name a few.

Read More »

Cookie Policy

This website uses cookies. By continuing to use this site, you accept our use of cookies.