B2B and B2C Marketing and Advertising

After a brief hiatus, Nicole is back! Learn the difference between B2B and B2C marketing, marketing and advertising, and bias in marketing advice. If you have 20 minutes and love talking shop, join me!

Here are some other episodes you might like

The Science of Scaling: Turning Passion into Profit with Sheldon Ramkisson

In this episode, we sit down with the accomplished Sheldon Ramkisson—a self-made businessman with an uncanny knack for turning struggling businesses into prosperous ventures. With a consolidated operating revenue of $9 million across six businesses, Sheldon offers unparalleled insights into the science of business and its intricate dance between numbers, passion, and leadership. Delving deep into the underpinnings of successful business scaling, Sheldon challenges our conventional understanding of customer relations, team management, and the role of an owner. What does it mean to truly know your customer? How do you imbue your team with your fervor for the product, and why is letting go crucial for growth? This episode is not just an exploration of business strategy but a deep dive into the psychology of leadership and the art of trust. Whether you’re an aspiring entrepreneur or a seasoned business magnate, Sheldon’s sage advice promises to transform the way you view your enterprise.

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Empathy, Evolution, and Entrepreneurship: Insights from Shane Combs, Ph.D., MBA

In this captivating episode, Shane Combs, Ph.D., MBA, opens up about his transformation from running a million-dollar ad agency to guiding students at the University of South Florida. Host Nicole Valentin Alicea explores Shane’s journey of reinvention, leadership, and the new generation’s approach to values and work. Join us for an insightful conversation, produced by David “Fingers” Bell, that delves into entrepreneurship, purpose, and what it takes to thrive in an ever-changing world.

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