#7 From $0 to Emmy-Winning Agency: How Tim Moore Built—and Reinvented—His Business

In this episode, Nicole Alicea sits down with Brenda Terry, the only Jack Daniel’s Brand Ambassador in Florida, to uncover the strategy behind one of the most recognizable brands in the world. This conversation goes far beyond whiskey—it’s a deep dive into branding, distribution, and how global companies win at the local level. Brenda shares how Jack Daniel’s operates behind the scenes, from supplier and distributor relationships to the powerful role bartenders play in influencing consumer decisions. In this episode, you’ll learn: • How Jack Daniel’s markets a global brand across 170+ countries • The difference between suppliers, distributors, and brand ambassadors • Why bartenders are one of the most powerful influencers in purchasing decisions • How storytelling and relationships drive brand loyalty • What business owners can learn from large-scale brand strategy Brenda also shares her personal journey from bartender to brand ambassador and how she helps humanize a global brand through

In this episode, we sit down with Eric Parker, a Special Operations combat veteran with nearly 30 years of experience in high-threat security environments. His career spans military service, private security contracting with Blackwater in Iraq and Afghanistan, and federal service with the Diplomatic Security Service. Eric shares firsthand stories from operating in war zones, leading protection teams for high-level officials, and working in some of the most dangerous environments in the world. From rescuing government leaders in extreme conditions to navigating constant high-risk situations, this conversation offers a rare, behind-the-scenes look at elite security operations. We also explore what happens after the mission—transitioning from combat to civilian life, building a business, and the mental and emotional challenges many veterans face. Today, Eric is the President of Vault Management Group and founder of Select International Training Institute, where he trains executive protection professionals and provides high-level security services. This episode is a powerful