Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in the top 5 in the Tampa Metro area for the Key Demographic of 25 – 54, often reaching #1, and was also in the top 10 for the 18 – 34 demographic, a rare feat for an AM News/Talk station. Sue’s uncompromising stance on advertising and programming quality, prioritizing brand experience over profits, stirred up controversy, and she fiercely guarded the reputation of the 970 brand. In this episode, we dive into Sue’s tenure at the station, get to know the woman behind the mammoth operation, and reflect on best practices for protecting a major brand like 970 WFLA with 20/20 hindsight.
The 5 Major Psychological Shifts for Business Success
Licensed Psychologist Dr. Carlos Garcia, owner and founder of Tampa Counseling and Wellness, shares the 5 Major Psychological Shifts business owners need to make if they want to blossom into successful business leaders: Broadening your vision (i.e., how to go from working “in” your business to working “on” your business, seeing opportunity, how to stay thinking “big picture.”) Learning to lead (i.e., honing leadership skills, managing people, learning EI skills) Putting your ego aside (i.e., letting go of “control”; letting go of ego, learning to delegate, seeking support) Letting go of fear and limiting beliefs (i.e., dealing with fear of failure and fear of success) Imposter syndrome (i.e., what it is and why it happens) Dr. Carlos Garcia can be reached via phone at 954-830-6222 or online at www.tampacw.com