Nicole Valentin Alicea is a well-rounded marketing, branding, and advertising professional with superior business acumen.
For almost 20 years, Nicole has successfully helped local, national and international companies, agencies, and nonprofits adapt to rapidly changing environments and achieve their business goals. Her infectious enthusiasm and collaborative leadership style create a productive environment for idea-generation and a winning attitude.
Comprehensive marketing-strategy development, market research and analysis, account management, web design, and media planning and buying are among her strong suits and specialties.
She knows what types of media drive the most traffic and how to negotiate for them, because she has worked on both sides of the business, having started her career by selling television and radio advertising.
Armed with knowledge of a client’s objectives, target audience, and budget, Nicole and her expert team of hand-picked marketing and advertising talent have a proven history of devising and optimizing multimedia plans, integrating traditional paid media (direct mail, out-of-home, terrestrial radio, and broadcast TV) with digital paid media (digital display, behavioral targeting, native, video) and more.
Nicole’s project-development management expertise includes planning, scheduling, and directing activities from concept to completion — within scope, on time, and within budget.
She excels in overseeing an organization’s entire business model and can make improvements across its marketing strategy to its branding and help the company develop advertising media plans and support materials like brochures, sales sheets, websites, landing pages, social media pages while also putting a plan in place to enhance their online presence, client reviews, and online reputation.
First, she assesses her client’s customer's current customer experience, aiming to bridge the gap between where the company is and where it wants to be, ensuring that all basic business and customer needs are met. Then, drawing on nearly 20 years of experience with thousands of clients, she plans the advertising tactics she is confident will achieve her client's desired results — whether it be attracting new customers, improving brand awareness and reputation, or increasing revenue. Once the media plan is in place, she and her team collaborate to develop memorable creative to drive the campaign.
Nicole grew up in Puerto Rico and then moved to Tampa, where she earned a bachelor’s degree in Mass Communications with a concentration in Advertising from the University of South Florida.
Eagerly embracing all cultures and speaking and writing fluent English and Spanish, with competency in casual French, Nicole is an entrepreneur with a global mindset.
Her continuing education has included graduating from Harvard Business School Online (Disruptive Business Strategy) and the American Association of Advertising Agencies (Executive Leadership). She continues learning daily by devouring audiobooks on business skills, personal development, leadership, and peak performance.
Although biking, traveling, and spending time with family and friends are her joys, her daughter is, unquestionably and without equal, the great love of her life.
Working with Nicole over the past year, has truly been a pleasure.
Her dedication and passion towards her clients is one of the top reasons she excels as a leader.
Our work together with the Glazer Children's Museum has not only helped my organization blossom in the Tampa Bay region, but has inspired me personally to grow as a marketing expert in my own career.
I am very pleased to recommend Brand NV as an outstanding agency for both the creation of marketing materials and media buying.
Stetson University College of Law uses Brand NV to drive attendance to our part-time law school information session campaigns. She combines the current use of innovative technology, media buying experience, negotiation skills, and award-winning creativity.
In addition, Nicole is also fluent in Spanish both reading and writing and adds that additional element to help us reach broader audiences.
Since we began using Nicole in this capacity four years ago, participation levels at these information sessions continue to climb. I fully anticipate you will experience the same results when working with Nicole and her team.
All of our national partners were very impressed with your media plan.
They expressed that they had not seen anything like this produced for other cities throughout the country.
The last similar event we had we tried to plan our own media and got lukewarm results at best. With your help and expertise we not only were able to stretch our marketing dollars but had the highest attended event in the country.
I have known Nicole for more than 5 years. She got me on the radio which helped my brand a lot. Recently we decided to approach an employer market that we wanted to grow. Our first choice was Nicole. We put together a plan with her and her team which included printed material (letters and postcards). Her firm provided the list, scrubbed it on LinkedIn, printed the materials and mailed them. As a result we are working with a large potential client that if they become a client will of more than paid for this campaign. If you follow her plan you will achieve your goals.
I found Nicole to be a great listener and extremely engaging.
She did an excellent job creating a logo that best fits my personality and my company's message.
Nicole came up with a sleek design for my business cards, envelopes, and stationary that I'm proud to distribute to both customers and prospects.
I highly recommend Nicole for any marketing needs.
Nicole has helped my company establish a brand identity over the last 3 years.
She is a tireless worker that always has your best interest at heart.
She has saved my company thousands of dollars simply by paying attention to the details.
If you need help getting your company to stand out above your competitors I recommend you call Nicole.
Working with Nicole and her team was a wonderful experience. They brought a personal touch to our grassroots campaign to help promote Tango Fire.
Throughout the project, Nicole was extremely informative and personally engaged with each aspect of the plan.
I would highly recommend working with Brand NV if you're looking for a company that cares as much about your marketing needs as you do.
I can't say enough about Nicole and her team. I have a small accounting firm that she provides all of our designing and printing needs! She is extremely detailed and makes suggestion that I wouldn't of even thought of. She also brainstorms. This year we are binding our clients financials and she even thought to add how long they should keep there records and put a whole page on it. She goes above and beyond that any advertising company I know. Give her a call you won't be sorry you did. I would never think about trusting anyone else with our image. She makes you look like a million dollars. Thanks Nicole
Nicole and her team provided my company with a high energy, sophisticated approach to solving our needs in regards to upgrading our image and our branding. They took time to learn about the specifics and personality of my company in order to create the most effective end product. My experience with Brand NV was extremely positive & I would recommend them to other companies.
Nicole is so talented with her creative words and using the appropriate language. I am so impressed by her skills. Thank you.