Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in the top 5 in the Tampa Metro area for the Key Demographic of 25 – 54, often reaching #1, and was also in the top 10 for the 18 – 34 demographic, a rare feat for an AM News/Talk station. Sue’s uncompromising stance on advertising and programming quality, prioritizing brand experience over profits, stirred up controversy, and she fiercely guarded the reputation of the 970 brand. In this episode, we dive into Sue’s tenure at the station, get to know the woman behind the mammoth operation, and reflect on best practices for protecting a major brand like 970 WFLA with 20/20 hindsight.
Michael Budensiek: Starting a Gym Business and the Impact of Self-Care
Michael Budensiek, owner of The Fit Effect, and Nicole Alicea of Brand NV discuss the business of gyms and fitness. They explore how prioritizing self-care can have a profound impact on all aspects of life, leading to greater success. TranscriptAnnouncer: Coming to you from the Sunshine State, this is Create Brand NV, a podcast dedicated to entrepreneurs and business owners discussing business, marketing, leadership, and best practices in this ever-changing business landscape. Every week, we introduce you to a different business leader who has taken their company to new heights despite the odds. Learn, engage, and thrive. This is Create Brand NV. And now, your host, President and CEO of Brand NV, Nicole Alicea. Nicole Alicea: Welcome back. It’s been a month since my last episode. What happened? I was on vacation the week of the 4th of July. Then, one of my guests canceled on me because he was abroad and having