#8 From News Anchor to Entrepreneur: How Pilar Ortiz Reinvented Herself After Losing Everything

Host Nicole Alicea sits down with Nelcy Baltz, a community leader, entrepreneur, and breast cancer survivor turned nonprofit founder. Nelcy shares her powerful journey—from a shocking breast cancer diagnosis to founding Believe Cancer Foundation (believecf.org), a nonprofit that provides emotional and physical support to cancer patients and caregivers. What You’ll Hear in This Episode: Nelcy’s personal story of resilience, motherhood, and silent strength during treatment. How comfort items like mastectomy pillows, chemo gloves, seatbelt cushions, and lift chairs make a world of difference. The power of support groups, arts and crafts therapy, and clean-energy workshops in the healing process. Her vision to build a welcoming, cozy healing space—not a sterile clinic—for patients to feel loved and supported. How Nelcy mobilized her network, activated servant leadership, and brought her vision to life as a fully registered 501(c)(3). This episode is a must-listen for anyone affected by cancer, caregivers seeking resources, and those interested in

Why is it so hard to find great salespeople—and what separates top performers from everyone else? In this episode, Nicole Alicea sits down with Jim Marshall of Sandler Training Tampa Bay to break down what business owners need to know about hiring, developing, and leading high-performing sales teams. Together, they challenge the stigma around sales and reveal what truly drives success in the profession—from mindset and communication to behavior and accountability. In this episode, you’ll learn: • The key traits of top 10% sales performers (and how to identify them) • Why most hiring processes fail—and how to fix them • The difference between transactional and consultative selling • How to properly qualify (and disqualify) prospects • Why referrals are the most underutilized growth strategy • The importance of onboarding, training, and ongoing development Jim also shares practical frameworks for improving sales conversations, avoiding common mistakes, and building a team that consistently drives