Why Most Podcasts Go Nowhere (And the Truth About Getting Traffic)
Most people start their podcast on the right foot – with lots of excitement and research under their belt. They buy the right equipment, and they have a foundational grasp of what a good podcast looks like. But now that initial enthusiasm is stuck in quicksand. Can you relate? As of August 2024, there are over 4.3 million podcasts out there and over 464 million podcast listeners worldwide. There’s an audience for everyone, so why do most podcasts go nowhere? The Biggest Mistake Most Podcasters Make When I read the 7 Habits of Highly Successful People, Habit 2: Begin with the End in Mind, always stuck with me as one of the most important habits. Often, when it comes to marketing, there’s this attitude that we “should” do something and we never ask why we’re doing it. “Well, my competitor has a podcast” or “my kids told me I should have a podcast” don’t answer the fundamental question: What are you trying to do? What is the end that you’re trying to achieve? Are you trying to: Sell your goods and services? Build trust, authority, and awareness around your business? Develop and establish your personal brand? Become a thought leader in your industry? By beginning with the end in mind, you know where you’re going, what you need to do to get there and then