Once upon a time, when people wanted to find something—a service, a how-to, or a recommendation—they went straight to Google. But today? They go to Instagram. TikTok. YouTube Shorts. That’s right—social media isn’t just for scrolling anymore. It’s where people go to search, explore, and decide who they want to do business with—especially younger audiences. […]
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AI has revolutionized how we search, shop, and consume content, with an estimated 77% of devices integrating AI in some form, from voice assistants to smart features. The marketing industry has embraced this trend, with over 75% of professionals using AI tools for content creation, automation, and customer insights. But with such widespread adoption, the […]
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