Build a Powerful Market Entry Plan with Confidence
At Brand NV, our go-to-market strategy consulting services are designed to help businesses like yours launch, relaunch, or expand with clarity and purpose. Whether you’re a startup introducing a new product or a seasoned company entering a new market, we develop actionable strategies to position your brand, define your audience, and drive measurable growth.
A go-to-market strategy is your blueprint for entering the market with precision. It aligns your business goals with customer needs and defines how you’ll reach and convert your target audience across every touchpoint.
When done right, a GTM strategy minimizes risk, maximizes ROI, and ensures that your marketing, sales, and product teams are working toward a unified goal.
Hiring a go-to-market strategy consultant brings a seasoned perspective, tested frameworks, and a results-driven mindset. At Brand NV, we’ve helped clients across industries—from tech to healthcare—translate big visions into step-by-step roadmaps that launch with confidence and speed.
Vision and Mission
We’ll help you define or refine your company’s mission and vision—clarifying your purpose, guiding daily actions, and uniting your team. Your “why” is the foundation for the purpose-driven growth we’ll build together.
Business Goals & Marketing Objectives
We’ll help you define your core business goals and establish up to two clear marketing objectives that support them throughout the year. These objectives will serve as our north star, ensuring every marketing tactic we execute for you stays aligned with your larger vision.
Target Audiences
Your customer should be at the heart of every decision you make. By deeply understanding their needs and perspective, we’ll gain clarity on where to focus, what to improve, and how you can serve them more effectively.
Competitive Review
Your competition includes anyone solving the same problem for your customer—even in different ways. By assessing both direct and indirect competitors, we’ll uncover valuable insights, identify potential partnerships, and better understand where you stand in the market. We’ll analyze each competitor’s strengths, weaknesses, and differentiators to refine your marketing strategy.
Introspection: Our SWOT
A SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats—is a focused assessment of your organization. We’ll objectively identify what you do well, where improvement is needed, what opportunities lie ahead, and which threats could hinder your success. We’ll use these insights to take informed, strategic action.
Issues, Strategies, Tactics, KPI's
Once we understand your customer’s goals and pain points, we can align your efforts to meet their needs with precision. For each insight, we’ll define a clear strategy, outline the supporting tactics, and establish key performance indicators (KPIs) to measure success and guide continuous improvement.
Owned Media
With a clearer understanding of your business, we’ll objectively evaluate your Owned Media assets and create an actionable punch list of updates and improvements. We’ll help you stay on track toward a stronger, more aligned brand presence.
Shared Media
After reviewing all your social media platforms, we’ll develop a communications strategy that amplifies your key messages, supports your marketing objectives, and aligns with your broader business goals.
Earned Media
Reflecting on your brand’s mission and vision, we’ll explore how you can create meaningful impact while generating organic, unpaid media attention. Identifying the right opportunities often takes experience—we’ll be here every step of the way sharing ideas and strategic guidance.
Paid Media
If your budget permits, we’ll leverage paid media to reach new, qualified audiences. The goal is maximum impact—getting your message in front of the right people at the best possible cost. Our skilled media buyers can help stretch your budget and deliver strong results, no matter its size.
Inbound & Outbound
We’ll develop a two-part growth strategy: one for attracting new leads through inbound marketing, and another for proactively pursuing opportunities through outbound efforts. A balanced approach ensures consistent and scalable business development.
The Customer Journey - Start to Finish
With a clear understanding of your audience, market, and strategy, it’s time to map out your Customer Journey—from first touch to repeat business and referrals. We’ll design a seamless, end-to-end experience that anticipates your customer’s needs at every stage and builds lasting loyalty.
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