We had the privilege of sitting down with the incredible Linda Hurtado-Bond, a Fox 13 TV news anchor, Emmy Award-winning journalist, best-selling author, breast cancer survivor, and mother of five! Linda opened up about how she juggles her high-profile career at Fox 13, writing thrilling novels, and raising a family, all while staying true to her passions. In this episode, Linda breaks down the entire process of getting your book published—from finding critique groups to landing an agent—and shares best practices for balancing it all. You won’t want to miss this inspiring conversation about following your dreams, getting your book published, and maintaining balance in a busy life! Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.
#11 How 970 WFLA Became #1: Branding, Strategy & Hard Decisions | Sue Trecasse
In this episode, Nicole Alicea sits down with Sue Trecasse, former Operations Manager and Program Director of 970 WFLA, one of Florida’s top-performing News/Talk radio stations. During her tenure, WFLA consistently ranked in the top 5—and often #1—in the highly competitive Tampa market, a rare achievement for an AM station. But this success didn’t happen by accident. Sue reveals the hard decisions behind building and protecting a dominant brand—including turning down advertisers, rejecting short-term revenue, and maintaining strict control over the listener experience. In this episode, you’ll learn: • Why protecting your brand sometimes means saying no to revenue • How content and advertising together shape customer experience • The real reason WFLA attracted both older and younger audiences • How consistency, tone, and positioning build long-term loyalty • Why short-term thinking destroys strong brands Sue also shares behind-the-scenes stories of programming decisions, internal conflicts between sales and leadership, and the philosophy that
