August 21, 2020

RV Suncoast Case Study

RV Rental Marketing

“We have been working with Nicole for about 10 months. What we appreciate is the comprehensive nature of her work. Taking a solutions approach, looking at the business through the entire customer experience, determining what solutions to apply in-store, and assisting in implementing those solutions. Thanks, Nicole.” – Walt Williams, President, Suncoast RV Rental & Management Introduction As Suncoast RV Rental & Management neared its monumental 10th anniversary, the company envisioned a fresh brand image and enhanced customer engagement. This was when the Brand NV Team entered the scene, offering a holistic approach that encompassed every touchpoint of the customer journey. Approach Deep Dive Analysis: The Brand NV Team began with an exhaustive study of Suncoast RV’s operations, interviewing past customers to gain genuine insights. Branding Revamp: Recommendations spanned from updating the company logo to redesigning their application forms for clarity and user-friendliness. Strengthening Online Reputation: Recognizing the power of Google reviews, Brand NV worked with Suncoast RV Rental to strategize a consistent method to garner feedback from contented renters. This initiative helped overshadow a few adverse comments, providing a more balanced reflection of Suncoast RV’s services. Engaging & Informative Content: The Brand NV Team proposed and aided in the development of instructional videos. These easy-to-understand clips addressed common queries like sewage disposal and awning operations, thus curbing the frequency of post-business-hours assistance calls. This

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