#13: The Pest Control Business: It’s Not About Killing Bugs

James Neely, SVP of KUDUCOM™, joins me to explore the intricacies of growing your company in a tech-centric environment with a remote and hybrid workforce. In this episode, we delve into three main areas: Adapting and Scaling Your Business: Discover best practices for adapting to remote work, scaling your business, and implementing effective hybrid workforce strategies. Learn how to recruit top talent remotely and maintain productivity in a tech-driven environment. Technical and Security Considerations: Understand the critical technical aspects of managing remote teams, including the use of Cisco WebEx solutions, voice over IP services, and contact center solutions. We also cover the importance of internet service providers for business and the latest in millimeter wave technology. Additionally, we address essential security considerations to ensure your data remains protected in a remote setting. Emotional and Management Challenges: Gain insights into the emotional considerations of remote work, managing remote employees, and achieving work-life balance. We

In this episode, Nicole Alicea sits down with Sue Trecasse, former Operations Manager and Program Director of 970 WFLA, one of Florida’s top-performing News/Talk radio stations. During her tenure, WFLA consistently ranked in the top 5—and often #1—in the highly competitive Tampa market, a rare achievement for an AM station. But this success didn’t happen by accident. Sue reveals the hard decisions behind building and protecting a dominant brand—including turning down advertisers, rejecting short-term revenue, and maintaining strict control over the listener experience. In this episode, you’ll learn: • Why protecting your brand sometimes means saying no to revenue • How content and advertising together shape customer experience • The real reason WFLA attracted both older and younger audiences • How consistency, tone, and positioning build long-term loyalty • Why short-term thinking destroys strong brands Sue also shares behind-the-scenes stories of programming decisions, internal conflicts between sales and leadership, and the philosophy that