#25 The Power of AI for Smarter SEO with Greg Brooks from Search Tides

What does it take to transform a small office supply business into a 120,000 sq ft operation serving major national companies? In this episode, Nicole Alicea sits down with Joni Adams, CEO of Reimagine Office Furnishings (ROF), to unpack the journey behind one of the few full-scale office furniture remanufacturers in the United States. From humble beginnings selling office supplies to building a highly specialized operation that outfits large corporate environments, Joni shares how innovation, adaptability, and strong partnership fueled their growth. In this episode, you’ll learn: • How ROF transitioned from office supplies to large-scale furniture solutions • What “remanufacturing” really means—and why it’s a competitive advantage • The concept of “blended design” and how it saves companies money • How they survived economic downturns like 2008 • The realities of running a business with your spouse • Why sustainability and ESG became a natural part of their model If you’re a

In this episode of Create Brand NV, host Nicole Alicea welcomes back employment law attorney Charlotte Fernee Kelly for an insightful discussion on women’s rights in the workplace, particularly surrounding pregnancy and lactation. Charlotte sheds light on critical laws like the Pregnancy Discrimination Act, Pregnant Workers’ Fairness Act (PWFA), and the Pump Act, offering guidance on how these laws overlap and the accommodations employers must provide. Learn how to navigate complex workplace scenarios, ensure compliance, and protect your rights as an employee or employer. This episode is a must-listen for those seeking to understand the legal landscape of pregnancy-related workplace issues and how to foster a supportive and compliant work environment. Keywords: Pregnancy Discrimination Act, Pregnant Workers’ Fairness Act, PWFA, Pump Act, workplace accommodations, employment law, women’s rights, lactation rights, employee rights, FMLA, ADA, employer compliance, pregnancy-related laws, workplace discrimination, Florida employment law. TranscriptAnnouncer: Coming to you from the Sunshine State, this is