Once upon a time, when people wanted to find something—a service, a how-to, or a recommendation—they went straight to Google. But today? They go to Instagram. TikTok. YouTube Shorts. That’s right—social media isn’t just for scrolling anymore. It’s where people go to search, explore, and decide who they want to do business with—especially younger audiences. […]
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AI has revolutionized how we search, shop, and consume content, with an estimated 77% of devices integrating AI in some form, from voice assistants to smart features. The marketing industry has embraced this trend, with over 75% of professionals using AI tools for content creation, automation, and customer insights. But with such widespread adoption, the […]
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In one of our most listened-to episodes, I had the privilege of speaking with Sheldon Ramkisson, a visionary who achieved financial independence by 37. He didn’t just talk about success—he lives it, and his leadership insights are a game-changer for anyone looking to take their business to the next level. If you’re ready to lead […]
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Most people start their podcast on the right foot – with lots of excitement and research under their belt. They buy the right equipment, and they have a foundational grasp of what a good podcast looks like. But 1 or 2 years later that initial enthusiasm is stuck in quicksand. Can you relate? As of […]
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Bad reviews are as inevitable as death and taxes, but the outcome doesn’t necessarily have to be negative. The numbers back this up: Effective review responses can increase engagement and even sales by up to 67%, according to findings from the Spiegel Research Center. Additionally, a well-handled negative review can boost customer trust, with 55% […]
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Marketing today is a paradox: It’s never been easier to get your message across to the masses, yet it’s harder than ever to break through all the noise. Can you relate? A stunning 73 percent of small business owners feel the pressure to justify their marketing strategy. Over half a trillion dollars is spent each […]
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