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#44 Protect and Monetize Your Creative Work with IP and Marketing Law Attorney Sharon Toerek

In this insightful interview, Sharon Toerek, a marketing and intellectual property attorney, shares guidance on protecting creative work, understanding intellectual property, and navigating the complexities of AI-generated content. Perfect for creative agency owners, brand leaders, and entrepreneurs looking to safeguard their innovations and monetize their IP effectively. Topics covered:

  • Introduction to Intellectual Property and Its Importance
  • Understanding Different Types of Intellectual Property
  • The Role of Contracts in Protecting IP
  • Ownership vs. Licensing: Key Considerations
  • Navigating Client Relationships and Contracts
  • The Importance of Clear Communication in Contracts
  • Monetizing Creative Work: Ownership vs. Licensing Decisions
  • The Lifelong Commitment to IP Protection
  • Real-World Examples of IP Challenges
  • The Impact of AI on Intellectual Property
  • Navigating Copyright in the Age of AI
  • The Complexities of Liability and Responsibility
  • The Intersection of AI and Creative Work
  • Ethical Considerations in AI Usage
  • The Future of AI Legislation and Copyright

Guest Information:

Sharon Toerek, Legal and Creative

  • www.legalandcreative.com
  • linkedin.com/in/sharontoerek
  • X: @SharonToerek
  • IG: @sltoerek
  • The Innovative Agency Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902

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