#44 Protect and Monetize Your Creative Work with IP and Marketing Law Attorney Sharon Toerek

Nicole Alicea interviews George Swetlitz, co-founder of Right Response AI, about leveraging AI for review responses and sentiment analysis. They discuss the challenges of scaling review management across multiple locations, the importance of helpful and personalized responses. Takeaways: – More people today read reviews than visit websites. – Responses to reviews are for prospective customers, not just the reviewer. – AI can enhance personalization in customer interactions. – The ideal review response should be helpful and informative. – Negative reviews can be addressed with empathy and solutions. – HIPAA compliance is crucial for healthcare review responses. – Establishing value in review management is essential for client buy-in. – AI can optimize review requests to increase customer engagement. – Data analysis is key to making informed business decisions. – Hiring the right team members is often a matter of luck and fit. Chapters: Introduction to RightResponse AI and George Swetlitz The Importance of Online

In this special anniversary episode, Nicole Alicea celebrates one year of the Create Brand NV Podcast by pulling back the curtain and introducing the voice behind the scenes—producer David “Fingers” Bell. Together, they reflect on nearly 20 years of friendship, their early days in radio, and how this podcast came to life—from idea to execution. Along the way, they share behind-the-scenes stories, lessons learned, and a few laughs you won’t hear in a typical episode. Nicole also opens up about the realities of balancing business, life, and a passion project, while sharing insights on what it takes to stay consistent—even when things don’t go as planned. Whether you’re a longtime listener or just discovering the show, this episode offers a more personal look at the journey behind the podcast—and what’s ahead. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.