Anthony Koffman, Mission and Ethics Director at BayCare Health System, discusses BayCare’s rich history and legacy, and how Mission and Values guide daily operations—from business decisions to community programs. We also discuss ethics in healthcare, sharing stories of tough decisions regarding patient care, such as organ donation and end-of-life matters. Anthony also introduces us to BayCare’s four-quadrant ethics matrix, used to make tough decisions when faced with ethical dilemmas. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.
B2B and B2C Marketing and Advertising
After a brief hiatus, Nicole is back! Learn the difference between B2B and B2C marketing, marketing and advertising, and bias in marketing advice. If you have 20 minutes and love talking shop, join me!