#35 Dottie Groover-Skipper, Founder of Heart Dance Foundation

Dottie Groover-Skipper, founder of the Heart Dance Foundation and a relentless advocate against human trafficking, substance abuse, and exploitation, shares her journey from corporate wellness to building a mission-driven nonprofit that supports vulnerable individuals in the adult entertainment industry. She offers insights into the challenges, strategies, and careful approach required to tackle this critical work. Covering sensitive topics, including sex trafficking and child abuse, this episode highlights the reality of exploitation and the power of advocacy to bring light into the darkest corners of our communities. Listener discretion is advised. Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.

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#18 The Biggest Hiring Mistakes Business Owners Make (And How to Avoid Them) | Lori Goldsmith

Nicole Alicea sits down with HR expert Lori Goldsmith, founder of Heart of HR Shared Services, to unpack the biggest hiring, leadership, and workplace mistakes business owners make—and how to avoid them. From hiring the wrong people to failing to give clear feedback, Lori shares real-world insights that can make or break a business. This conversation goes beyond basic HR and dives into the human side of leadership, communication, and company culture. In this episode, they discuss: • Why hiring the wrong employee is the most expensive mistake you can make • The dangers of relying too heavily on AI in the hiring process • How to properly interview candidates and spot red flags • The difference between leadership and management—and why it matters • How to give effective feedback and avoid costly HR issues • Why documentation is critical when managing or terminating employees Lori also shares practical strategies for building a

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#11 How 970 WFLA Became #1: Branding, Strategy & Hard Decisions | Sue Trecasse

In this episode, Nicole Alicea sits down with Sue Trecasse, former Operations Manager and Program Director of 970 WFLA, one of Florida’s top-performing News/Talk radio stations. During her tenure, WFLA consistently ranked in the top 5—and often #1—in the highly competitive Tampa market, a rare achievement for an AM station. But this success didn’t happen by accident. Sue reveals the hard decisions behind building and protecting a dominant brand—including turning down advertisers, rejecting short-term revenue, and maintaining strict control over the listener experience. In this episode, you’ll learn: • Why protecting your brand sometimes means saying no to revenue • How content and advertising together shape customer experience • The real reason WFLA attracted both older and younger audiences • How consistency, tone, and positioning build long-term loyalty • Why short-term thinking destroys strong brands Sue also shares behind-the-scenes stories of programming decisions, internal conflicts between sales and leadership, and the philosophy that

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