Glazer Children’s Museum Strategic Vision with Sarah Cole

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand’s unique value proposition. Takeaways: AI has permeated every aspect of marketing. You can’t rely solely on AI without expertise. AI can hallucinate and produce inaccurate information. Human creativity is irreplaceable in marketing. Understanding customer experience is crucial for marketing success. Marketing promises must align with actual customer experiences. Regularly updating marketing strategies is essential. AI can assist in creating marketing content but needs guidance. A solid marketing strategy helps leverage AI

Today’s guest is Charlotte Fernee Kelly of Fernee Kelly Law with offices in Tampa and Jacksonville Florida. She is an employment and labor law attorney who represents both the employee or the employer – but never at the same time, of course. We’re going to discuss the new employment landscape and what employers need to be doing to ensure they can create an environment conducive to recruiting and retaining the talent they need to scale and thrive.