#38 Choose Power: Grit, Strategy & Legacy with Rosie Paulsen

Host Nicole Alicea sits down with Nelcy Baltz, a community leader, entrepreneur, and breast cancer survivor turned nonprofit founder. Nelcy shares her powerful journey—from a shocking breast cancer diagnosis to founding Believe Cancer Foundation (believecf.org), a nonprofit that provides emotional and physical support to cancer patients and caregivers. What You’ll Hear in This Episode: Nelcy’s personal story of resilience, motherhood, and silent strength during treatment. How comfort items like mastectomy pillows, chemo gloves, seatbelt cushions, and lift chairs make a world of difference. The power of support groups, arts and crafts therapy, and clean-energy workshops in the healing process. Her vision to build a welcoming, cozy healing space—not a sterile clinic—for patients to feel loved and supported. How Nelcy mobilized her network, activated servant leadership, and brought her vision to life as a fully registered 501(c)(3). This episode is a must-listen for anyone affected by cancer, caregivers seeking resources, and those interested in

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand’s unique value proposition. Takeaways: AI has permeated every aspect of marketing. You can’t rely solely on AI without expertise. AI can hallucinate and produce inaccurate information. Human creativity is irreplaceable in marketing. Understanding customer experience is crucial for marketing success. Marketing promises must align with actual customer experiences. Regularly updating marketing strategies is essential. AI can assist in creating marketing content but needs guidance. A solid marketing strategy helps leverage AI