Whiskey Wisdom: Unveiling the Magic Behind Jack Daniels with Brenda Terry

Nicole Alicea, President and CEO of Brand NV, an integrated digital marketing, branding and advertising agency, discusses the integration of AI in marketing, emphasizing its benefits and limitations. She shares insights on how AI can enhance marketing strategies while highlighting the importance of human creativity and expertise. The discussion also covers the significance of understanding customer experience and aligning marketing promises with actual service delivery. Nicole encourages businesses to leverage AI effectively by developing a solid marketing strategy that reflects their brand’s unique value proposition. Takeaways: AI has permeated every aspect of marketing. You can’t rely solely on AI without expertise. AI can hallucinate and produce inaccurate information. Human creativity is irreplaceable in marketing. Understanding customer experience is crucial for marketing success. Marketing promises must align with actual customer experiences. Regularly updating marketing strategies is essential. AI can assist in creating marketing content but needs guidance. A solid marketing strategy helps leverage AI

Bring pen and paper to my conversation with Tony Miller, a seasoned entrepreneur from Tampa, Florida, where we discuss the importance of thorough due diligence in any business endeavor. With five diverse business ventures under his belt in just 17 years, Tony has a keen eye for business and a wealth of hard-knock wisdom. He has owned a marketing and advertising agency, a distillery, an online education platform, and an innovative application for the industrial packaging space. Presently, he is developing a mammoth multi-million-dollar Surf Park, Peak Surf Park, the first of its kind in the area – a first-mover project. In this insightful conversation, Tony takes us behind the scenes of his ventures, sharing the hard truth of what it takes to make a business “go.” Tony outlines the questions you’ll need to ask yourself to conduct thorough due diligence and pressure-test your business idea from all angles before jumping in and