There are people who speak on stages, and then there are people who ignite them. Forbes Riley is the latter. When I first saw Forbes speak at the 10X Growth Conference in Las Vegas back in 2018, I was captivated. Amidst a sea of highly accomplished male entrepreneurs, she stood tall as one of the […]
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Once upon a time, when people wanted to find something—a service, a how-to, or a recommendation—they went straight to Google. But today? They go to Instagram. TikTok. YouTube Shorts. That’s right—social media isn’t just for scrolling anymore. It’s where people go to search, explore, and decide who they want to do business with—especially younger audiences. […]
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AI has revolutionized how we search, shop, and consume content, with an estimated 77% of devices integrating AI in some form, from voice assistants to smart features. The marketing industry has embraced this trend, with over 75% of professionals using AI tools for content creation, automation, and customer insights. But with such widespread adoption, the […]
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In one of our most listened-to episodes, I had the privilege of speaking with Sheldon Ramkisson, a visionary who achieved financial independence by 37. He didn’t just talk about success—he lives it, and his leadership insights are a game-changer for anyone looking to take their business to the next level. If you’re ready to lead […]
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Most people start their podcast on the right foot – with lots of excitement and research under their belt. They buy the right equipment, and they have a foundational grasp of what a good podcast looks like. But 1 or 2 years later that initial enthusiasm is stuck in quicksand. Can you relate? As of […]
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Bad reviews are as inevitable as death and taxes, but the outcome doesn’t necessarily have to be negative. The numbers back this up: Effective review responses can increase engagement and even sales by up to 67%, according to findings from the Spiegel Research Center. Additionally, a well-handled negative review can boost customer trust, with 55% […]
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Marketing today is a paradox: It’s never been easier to get your message across to the masses, yet it’s harder than ever to break through all the noise. Can you relate? A stunning 73 percent of small business owners feel the pressure to justify their marketing strategy. Over half a trillion dollars is spent each […]
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Whether you are a business owner or a marketer, understanding the key elements that drive growth and revenue is paramount. Among these elements, the 4P’s of marketing are a tried and true framework guiding businesses of all sizes in creating effective marketing strategies. In this post, we’ll refresh your memory on the 4P’s of Marketing […]
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Labor Day: a federal holiday that was born out of respect for the American labor movement. As years have passed, this holiday has come to symbolize much more than a day off work—it represents the end of summer, the beginning of the school year, and, for marketers, a major sales opportunity. The evolution of Labor […]
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“We have been working with Nicole for about 10 months. What we appreciate is the comprehensive nature of her work. Taking a solutions approach, looking at the business through the entire customer experience, determining what solutions to apply in-store, and assisting in implementing those solutions. Thanks, Nicole.” – Walt Williams, President, Suncoast RV Rental & […]
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