#33 Baycare’s Mission and Ethics, with Anthony Koffman, FACHE

Nicole sits down with entrepreneur, speaker, and “Medicare Matchmaker” Rosie Paulsen to unpack a life powered by grit, faith, and focus. From selling her first agency to leading Simple & Reliable Insurance Services (SNR), Rosie shares how moving from tactics without strategy to a true North Star grew her business 600% and how small, daily improvements compound into big wins. They dig into personal branding (why you are your company’s biggest asset), the DISC assessment and smart delegation, resilience after setbacks, serving the community (Florida Commission on the Status of Women), and building multigenerational wealth. Rosie also debuts her mantra: “Choosing is an attitude of power.” You’ll learn: Strategy vs. tactics: how to stop drifting and grow with intention Why authenticity beats polish (and attracts the right clients) Leadership that drives 100% producer engagement How to diversify your services and think legacy, not just income Connect with Rosie: rosiepaulsen.com • @therealrosiepaulsen Book: Ñeque:

Nicole Alicea sits down with Sarah Cole, President and CEO of the Glazer Children’s Museum in Tampa, Florida, to explore how leadership, strategy, and a clear mission can transform an organization—even in times of crisis. After stepping into her role shortly before the COVID-19 pandemic, Sarah was forced to make rapid, high-stakes decisions to keep the museum afloat. What followed was a complete rethinking of the organization’s direction—moving away from traditional strategic planning and toward a more flexible, purpose-driven approach. In this episode, they discuss: • How to lead through uncertainty and organizational disruption • Why traditional strategic plans often fail—and what to do instead • Building alignment between leadership, staff, and board members • The role of community, partnerships, and access in nonprofit growth • Why “play” is more than fun—it’s essential to learning, development, and long-term impact Sarah also shares how the museum refined its mission, strengthened its culture, and positioned