Podcast

Banks look at both personal and business finances when giving business loans. Cynthia Weiss, a retired banker, offers guidance on how business owners can clean up their personal credit to get themselves in the best position to be offered favorable lending terms and lower interest rates. This episode is also full of juicy money stories that’ll make you chuckle. If you love money talk, tap play!

In this episode, I sit down with Jim Marshall of Sandler (Sales) Training of Tampa Bay. Join us to unpack the stigma of the sleazy salesperson and learn best practices for identifying the top 10% of professional salespeople.

In this episode, we sit down with the accomplished Sheldon Ramkisson—a self-made businessman with an uncanny knack for turning struggling businesses into prosperous ventures. With a consolidated operating revenue of $9 million across six businesses, Sheldon offers unparalleled insights into the science of business and its intricate dance between numbers, passion, and leadership. Delving deep into the underpinnings of successful business scaling, Sheldon challenges our conventional understanding of customer relations, team management, and the role of an owner. What does it mean to truly know your customer? How do you imbue your team with your fervor for the product, and why is letting go crucial for growth? This episode is not just an exploration of business strategy but a deep dive into the psychology of leadership and the art of trust. Whether you’re an aspiring entrepreneur or a seasoned business magnate, Sheldon’s sage advice promises to transform the way you view your enterprise.

Bring pen and paper to my conversation with Tony Miller, a seasoned entrepreneur from Tampa, Florida, where we discuss the importance of thorough due diligence in any business endeavor. With five diverse business ventures under his belt in just 17 years, Tony has a keen eye for business and a wealth of hard-knock wisdom. He has owned a marketing and advertising agency, a distillery, an online education platform, and an innovative application for the industrial packaging space. Presently, he is developing a mammoth multi-million-dollar Surf Park, Peak Surf Park, the first of its kind in the area – a first-mover project. In this insightful conversation, Tony takes us behind the scenes of his ventures, sharing the hard truth of what it takes to make a business “go.” Tony outlines the questions you’ll need to ask yourself to conduct thorough due diligence and pressure-test your business idea from all angles before jumping in and

Kevin Citarella, the owner and founder of Citarella Pest Control gives us a peek under the hood of his service-based business model. In this episode, Kevin breaks down what it takes to start a pest control business, including licenses, degrees, experience and certifications. We talk about how he trains his team, the logistics of covering a large territory and he shares his best advice on pitching and getting new business.

Dive into the world of Jack Daniels with Brenda Terry, the brand’s one and only Brand Ambassador for the state of Florida, as she reveals the secrets behind the Master Distiller, Distributor, and Supplier side of the business. In this eye-opening episode, Brenda shares her unique role in educating and inspiring the bartending community to explore Jack Daniels in new and innovative ways, leading to personalized recommendations for patrons, and ultimately increased sales. Discover how Brenda’s refreshing approach adds a localized touch to this international spirits powerhouse, and learn how you can apply these game-changing strategies to your own business. Cheers to creativity!

Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in the top 5 in the Tampa Metro area for the Key Demographic of 25 – 54, often reaching #1, and was also in the top 10 for the 18 – 34 demographic, a rare feat for an AM News/Talk station. Sue’s uncompromising stance on advertising and programming quality, prioritizing brand experience over profits, stirred up controversy, and she fiercely guarded the reputation of the 970 brand. In this episode, we dive into Sue’s tenure at the station, get to know the woman behind the mammoth operation, and reflect on best practices for protecting a major brand like 970

In this episode of Create Brand NV, Nicole Alicea sits down with Dr. Jerry Copeland, a pediatric dentist based out of Tampa, FL, to discuss the essential elements of running a successful pediatric dentistry practice. Dr. Copeland shares his experience purchasing an existing practice and integrating into the existing team while creating a new culture. Join the conversation as we delve into the challenges Dr. Copeland faced and the innovative solutions he implemented to create a delightful patient and parent experience. From hiring best practices to marketing strategies, we explore the key components required to build and grow a thriving pediatric dentistry practice. Whether you’re a practicing dentist, business owner, or simply curious about what it takes to run a successful healthcare practice, this episode offers valuable insights and practical tips you won’t want to miss!

Today’s guest is Isabel Norton. This episode will reveal the story behind the Robert Norton Foundation, a 501(c)(3) providing communication devices for families with non-verbal autistic children. You’ll hear how Robert Norton’s mom, Isabel Norton, came up with the idea and put a plan into action to help her son Robert and other families that also need this crucial communication device. For more information, visit www.givekidsavoice.org

In this episode, we have the pleasure of hearing from Pilar Ortiz, a highly accomplished communications expert and coach who has helped countless individuals and businesses improve their communication skills. Pilar shares her personal journey of transitioning from an employee mindset after losing her steady news anchor job of 11 years, to becoming an independent consultant who had to learn to price her services, create sales packages, and confidently ask for the sale. Pilar emphasizes the importance of the 3 C’s: Clarity, Communication, and Closing, and stresses the significance of controlling our thoughts and how they impact our lives. She introduces the concept of “Imperfect Action,” advocating for taking action even when everything isn’t perfect. Overall, this episode is packed with valuable insights and inspiration. We appreciate you tuning in!